Web Analyst

Primary Responsibilities

• Partner with CRO, UX Research, Design, and Development teams to support the planning, execution, and analysis of A/B and multivariate tests.
• Analyze experiment results and provide actionable recommendations to improve conversion rates and user engagement.
• Auxiliary in identifying optimization opportunities through behavioral, conversion, and website performance data.
• Help prioritize test ideas based on business impact, customer insights, and data analysis.

Digital Analytics & Reporting

• Create recurring and ad hoc reports that measure website performance, conversion trends, lead generation, user engagement, and experiment outcomes.
• Develop dashboards and visualizations to communicate insights to business stakeholders and leadership.
• Analyze patterns, trends, and customer behavior to uncover growth opportunities and risks.
• Present findings and recommendations clearly to both technical and non-technical audiences.

Tracking & Measurement

• Manage and validate website tracking implementations across digital properties.
• Utilize Google Tag Manager to deploy, troubleshoot, and maintain marketing and analytics tags.
• Partner with developers, marketing teams, and analytics stakeholders to ensure accurate data collection.
• Perform regular audits of analytics implementations to identify and resolve tracking issues.
• Maintain documentation of measurement plans, event tracking requirements, and implementation standards.

Analytics Strategy & Collaboration

• Collaborate with marketing, UX, research, and product teams to define KPIs and measurement frameworks.
• Support digital initiatives by translating business goals into measurable success metrics.
• Evaluate data from multiple sources including GA4, experimentation platforms, CRM systems, and reporting tools.

Continuous Improvement

• Recommend improvements to reporting processes, testing methodologies, and analytics governance.
• Stay current on industry trends and best practices related to CRO, experimentation, analytics, and digital measurement.

This is a Contract position based out of Rochester, NY. Pay And Benefits The pay range for this position is $35.00 - $50.00/hr. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: Medical, dental & vision Critical Illness, Accident, and Hospital 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available Life Insurance (Voluntary Life & AD&D for the employee and dependents) Short and long-term disability Health Spending Account (HSA) Transportation benefits Employee Assistance Program Time Off/Leave (PTO, Vacation or Sick Leave)

About TEKsystems We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law. About TEKsystems And TEKsystems Global Services We’re a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We’re a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We’re strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We’re building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com. The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law. San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records. Massachusetts Lie Detector: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.