VP, Yield Management

Responsibilities

• Lead and develop a team of leaders responsible for the performance, delivery, and margin of all managed service campaigns.
• Translate the company’s strategic roadmap into a clear operational plan for the managed service division, including quarterly business reviews and driving execution to meet and exceed key milestones.
• Assume full ownership of the managed service Yield division, including critical decision-making to maximize client satisfaction, revenue growth, and gross media margin.
• Develop and evolve divisional business strategies to stay ahead of industry trends, drive competitive advantage, and ensure best-in-class campaign performance.
• Create, refine, and enforce scalable internal processes and best practices to improve operational efficiency, team productivity, and financial outcomes.
• Extend Yield management oversight and strategic optimization to the Self Service Plus offering, ensuring its commercial success and operational alignment with the core managed service division.
• Partner with Sales and Account Management to represent the Yield division in strategic discussions with key enterprise clients.
• Drive collaboration with cross-functional leaders across Sales, Account Management, Partnerships, Product, and Data Science to achieve unified business results.
• Provide regular, insightful updates to executive leadership on divisional performance, key initiatives, and strategic recommendations.

Qualifications

• 6+ years in a people-management role, with a proven track record of managing and developing other leaders.
• 8+ years of hands-on experience in digital advertising, with deep expertise in yield management, campaign optimization, and programmatic/auction-based media.
• Demonstrated success in a role with divisional or large-scale business unit oversight, including P&L or budget management responsibilities.
• Prominent ability to translate high-level strategy into concrete operational plans and lead a team to successful execution.
• Exceptional communication and presentation skills, with the ability to act as a credible and strategic partner to executive leaders and key external clients.
• Strong focus on proactive solutions, data-driven decision-making, and creative problem-solving.
• Deep technical understanding of the ad-tech landscape, including mobile, ad targeting, data, and programmatic marketplaces.