VP, Visual Merchandising & Brand Experience

About the role

The Vice President of Visual Merchandising & Brand Experience will define brand/product presentation and storytelling within the retail environment, ensuring a consistent, elevated, and dynamic brand/product experience across markets and stores. The Vice President of Visual Merchandising & Brand Experience will be responsible for owning how Verano tells brand stories in a retail store setting with the goal of capturing attention, driving customer engagement, increasing sales, and impacting vertical mix.

Responsibilities

• Define and lead the visual merchandising vision for Zen Leaf and MUV across all owned retail stores
• Establish the creative standards that guide how product, storytelling, and brand come to life in physical environments
• Continuously evolve visual merchandising standards to reflect Zen Leaf and MUVs brand evolution, product innovation, and category growth
• Drive innovation in floor sets, merchandising strategy, fixtures, and storytelling that differentiate Zen Leaf and MUV’s in‑store experience from the cannabis industry
• Translate brand and product narratives into compelling, commercial in‑store storytelling
• Collaborate with Product, Marketing, and Procurement teams to ensure alignment of asset investments with storytelling focus.
• Develop compelling product presentation and brand story-telling collateral.
• Design and oversee production of customized merchandising and visual merchandising elements when necessary.
• Anticipate merchandising opportunities and proactively bring forward ideas that elevate the customer engagement experience
• Monitor category performance, sales volumes, gross margin, and inventory ROI. Adjust merchandising strategies and pricing to maximize profitability.
• Conduct market visits to review, assess and monitor issues, progress and opportunities.
• Create a store audit program to evaluate execution of visual merchandising, marketing initiatives, signage, and customer shopping experience.

Requirements

• Bachelor's Degree in Merchandising, Marketing, Design, Retail Management, Business or related field.
• Equivalent combination of education and experience may be considered.
• 12-