VP Strategy, Performance Creative

About the role

You will develop and execute a range of integrated strategy projects for a specific brand or strategic focus area within a multi-brand consumer healthcare enterprise, translating strategic direction into inspirational insights and briefs that enable great creative and media execution come together. This role demands fluency in two disciplines that most separate: Brand Strategy and Connected Strategy. You work from both perspectives simultaneously. You don't just translate between them, you hold them together with clear strategic thinking that helps them operate as one. You understand how strategy needs to live across earned, owned, and paid channels—including social and influencer partnerships. You turn strategic direction into clear big ideas and briefs grounded in audience insight and media possibility. You work with creative and media teams to help them understand how their work fits together into a coherent whole and inspire both to think bigger and think together. You are the bold strategic voice in the room who helps teams see how their work connects and why that connection matters.

Responsibilities

• Strategic Boldness: Ideas & Brief - Shape and create the Catalyzing Idea(s) that will help orchestrate across three distinct business units with sophistication and specificity; A builder of brand worlds that dimensionalize ideas- articulating character, conviction, and edges with rigor and specificity that drives great creative work; Develop the strategic narratives that help enterprise leadership understand not just what you're doing, but why it matters and how it moves their business; Bring the same strategic depth to idea development as to system deployment. The ideas are the work. They are not secondary to execution, and brave ideas matter.
• System Orchestration : The Deployment - Architect an Intelligent Story System: defining WHERE ideas reach the right audiences across all three business units and orchestrating HOW they show up in context; Identify audience signals that inform where and when each idea becomes urgent and inevitable; Ensure that as the system expands across channels, moments, and audiences, coherence never breaks. Every execution- whether retail media, pharmacy communications, or insurance education- radiates from the same idea; Lead creative, media, product, and retail teams to rally around the idea itself, not fracture into tactics. Help them understand they're part of something bigger than their discipline, and why their piece matters to the whole.
• Cross-Brand Enterprise Leadership