VP, Social Media

JOB SUMMARY

The VP, Social Media will own Spectrum's full social ecosystem across Internet, Wireless Mobile, and Spectrum Streaming TV strategy, creative, community, influencer, paid, and real-time engagement. This leader will function as a true enterprise executive—shaping brand narrative, driving measurable business outcomes, and building the team and infrastructure to win across an increasingly fragmented platform landscape.

MAJOR DUTIES AND RESPONSIBILITIES

• Define and lead Spectrum’s social vision across all business verticals, positioning the brand as a cultural and category leader.
• Build integrated social strategies and measurement frameworks that connect investment to full-funnel business outcomes, including awareness, affinity, acquisition, retention, and efficiency.
• Set performance goals tied to business KPIs, lead executive reviews, and provide forward-looking strategic recommendations based on trends, platform shifts, and audience behavior.
• Build, scale, and develop a high-performing social organization across strategy, creative, community, influencer, and channel operations, while fostering a culture of accountability, innovation, and excellence.
• Partner closely with executive operational leadership, overseeing social-first storytelling, scalable content ecosystems, and brand voice across proactive and reactive engagement, ensuring content is platform-native, high quality, and aligned to brand standards.
• Lead influencer, creator, paid social, and agency partner strategy to maximize cultural relevance, advocacy, and business impact, while integrating social with sponsorships, media, attribution, targeting, and performance marketing.
• Drive company-wide executive social council and oversee cross-functional working groups. Lead integrated acquisition strategies including drive-online, drive-to-store and drive-to-call initiatives.

REQUIRED QUALIFICATIONS

• Progressive leadership in social media, brand strategy, or integrated marketing—with significant time spent operating at or near the enterprise level
• Proven track record of building and leading large, cross-functional social organizations within major consumer brands, telecommunications, technology, or entertainment companies
• Expertise on the impact of social on AI Search / AEO
• Deep command of owned, earned, and paid social—not just as a practitioner, but as a strategist who connects social investment to business outcomes
• Sophisticated fluency in social analytics, attribution, and audience intelligence; you make decisions with data and articulate them with clarity
• Proven experience building influencer and creator programs that go beyond vanity metrics
• Executive presence and communication skills that command a boardroom and inspire a team
• Experience managing complex, multi-agency ecosystems with the judgment to know when partners are adding value and when they're not
• A genuine pulse on culture—you understand how platforms evolve, how audiences behave, and where the next moment is coming from.
• Ability to lead large change, complex projects and initiatives, foster teamwork, and build a strong culture of collaboration
• Bachelor's Degree required; advanced degree a plus in related field
• Marketing experience - 15+
• Social Media experience – 15+
• Leadership Experience - 10+
• Must have experience managing outsourced agencies, vendors and distributed teams.

PREFERRED QUALIFICATIONS

• Combines creative instinct with analytical discipline and the operational authority to lead a complex organization. Should be as comfortable shaping a brand narrative as they are digging into attribution data or presenting a quarterly business review to the C-suite.
• Sets the vision, builds the systems, and holds the standard—understands that social is no longer a channel but a strategic asset, and has depth of experience

WORKING CONDITIONS

Standard Office environment