VP, Global Social Media (Americas)

About the role

For our client, we are seeking a VP, Global Social Media (Americas) to join the team of a leader in the Retail & Consumer Goods space. This role will lead social media strategy and execution across the Americas, with a strong focus on content, community, creator partnerships, and campaign performance. The ideal candidate will partner closely with marketing, product, analytics, and agency teams to drive full-funnel social programs that support product launches and brand growth. This is a highly visible leadership role that will shape regional investment decisions, operating boundaries, and crisis response while helping scale a social-first brand presence. Location: Needham, MA - US based candidates only, no visa sponsorship available.

Responsibilities

• Own the North America social content calendar and channel strategy across major platforms
• Lead and develop a regional team for content, community, and channel management
• Manage a multi-million dollar creator and influencer budget, including agency relationships
• Partner with cross-functional teams to execute full-funnel social campaigns tied to product launches
• Serve as regional lead for social signal workstreams
• Manage crisis response and social listening in partnership with global analytics
• Build and defend operating boundaries with adjacent functions
• Report regional performance and investment recommendations to senior social leadership

Qualifications

• 10+ years in social media or digital marketing, with 4+ years in leadership roles
• Agency-side experience required; large, social-first brand experience preferred
• Deep experience in influencer and creator marketing with budget ownership
• Proven success managing multi-million dollar creator budgets and agency partners
• Experience scaling branded social content with measurable impact
• Experience managing teams across the US and Canada
• Strong cross-functional influence skills in matrixed organizations
• Preferred background in CPG, DTC, or consumer electronics

Benefits

• Medical, dental, and vision insurance
• Flexible spending and health savings accounts with company contribution
• 401(k) retirement plan with matching
• Employee stock purchase program
• Life and disability insurance
• Generous paid time off and company holidays
• Parental leave and identity theft protection
• Pet insurance and pre-paid legal insurance
• Back-up child and eldercare days
• Product discounts and referral bonus program

Pay

Compensation: $285,000 – $345,000 annually