Vice President, Social Media

About the role

This is a hybrid role out of our New York or Philadelphia office reporting to a Senior Vice President, Social Media.

Responsibilities

• Lead strategic social media and influencer programs across multiple high-profile healthcare and consumer health accounts
• Be a trusted advisor to clients, providing senior counsel on social strategy, digital trends, content, and platform innovation within the evolving health landscape
• Oversee end-to-end planning and execution of social campaigns, ensuring high-quality delivery, compliance, and measurable impact
• Partner with creative, media, digital, and account teams to deliver integrated health communications programs
• Lead client workshops, social training sessions, platform trend briefings, and social media best practice sessions
• Use data, analytics, and social listening insights to shape strategy, uncover audience behaviours, and drive impactful recommendations
• Build and mentor teams, providing strategic oversight and professional development
• Guide new business growth through pitches, strategic proposals, and identifying opportunities across healthcare and consumer health clients
• Guide teams and clients through issues management and reputation-sensitive situations in regulated or consumer-facing environments

Requirements

• 10+ years' experience in social media, digital communications, or influencer marketing within healthcare, wellness, pharmaceutical, or consumer health sectors
• Deep expertise across major social platforms including Instagram, TikTok, LinkedIn, Facebook, X, and emerging channels
• Strong understanding of healthcare communications, patient and consumer audiences, social trends, creator partnerships, and culturally relevant storytelling
• Experience leading complex client relationships and managing integrated social programmes across multiple accounts
• Knowledge of healthcare compliance environments and approval processes
• Proven leadership skills with experience mentoring and developing teams
• Confidence presenting to senior stakeholders and leading workshops, training sessions, and pitches
• Experience using social listening and analytics tools such as Brandwatch, NetBase, Julius, or similar
• Commercial acumen with experience managing budgets, forecasting, and supporting business growth

Qualifications

• Master's degree in Communications, Public Health, Business Administration, or related field
• Passion for health and wellness, and a desire to make a positive impact

Skills

• Strategic thinking and problem-solving
• Excellent communication and interpersonal skills
• Ability to manage multiple projects and priorities
• Strong analytical and data-driven approach
• Leadership and team-building abilities

Benefits

Inizio Evoke Comms provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.

Pay

Competitive salary commensurate with experience.

Schedule

Hybrid role, working from home and in-office as needed.