VP, Sales (West Coast)

About the role

We are seeking a VP, Sales – West Coast (SoCal) to lead our western territory sales team. The ideal candidate will be responsible for developing and executing strategic sales plans, leading a team of four sales representatives, identifying new business opportunities, and building long-term relationships with key accounts.

Responsibilities

• Develop and execute strategic sales and channel plans for the western territory to achieve company objectives and revenue targets
• Lead, coach, and develop a team of four sales representatives based in Texas, Colorado, and Southern California
• Identify and pursue new business opportunities among national retail chains, independent scrub retail shops, and organizations building healthcare uniform programs
• Set clear sales targets and performance metrics; monitor pipeline and results to track progress and drive accountability
• Build and nurture long-term relationships with key clients, partners, and stakeholders to drive business growth
• Assume ownership of several large FSH West Coast accounts over time to ensure continued account coverage
• Oversee sales processes, systems, and tools to optimize forecasting, reporting, and pipeline management
• Collaborate cross-functionally with marketing, product development, and customer success to align sales strategies with overall business objectives
• Stay abreast of industry trends, competitor activity, and customer needs to inform sales strategy and proactively address challenges and opportunities

Requirements

• 10+ years of progressive B2B sales experience, including a proven track record of success in sales leadership roles
• Must currently reside in Southern California
• Experience selling to and managing relationships with national retail chain accounts
• Demonstrated track record of proactively generating and closing new business leads
• Experience managing a distributed, multi-state sales team
• Bachelor's degree is preferred
• Strong leadership, negotiation, and interpersonal skills, with the ability to build and maintain relationships with clients, partners, and internal stakeholders
• An analytical mindset, with the ability to analyze data, draw insights, and make data-driven decisions
• Ability to travel an average of 50% of the time

Qualifications

• Strategic thinker with a proven track record of translating territory growth goals into actionable sales plans
• A natural hunter with a passion for prospecting and closing new business
• Adept at building and nurturing long-term relationships with key clients and partners
• Adept at developing and holding high standards for performance within a team environment

Skills

• CRM and sales enablement tools
• Caliper assessment platform
• Microsoft Office Suite
• AI productivity tools (e.g., Claude, Gemini, Perplexity)

Benefits

• Medical
• Dental
• Vision
• 401(k) with company match
• Life insurance
• Disability
• Paid maternity/paternity leave
• FSA