VP, Sales – National & Contract Accounts

Lead the sales function for national accounts in the vitamin and supplement industry, driving revenue growth, customer satisfaction, and market leadership.

Responsibilities

• Develop and implement comprehensive sales strategies to drive revenue growth and market share with national accounts.
• Establish and monitor sales goals, customer and product KPIs, and other performance metrics to ensure targets are met or exceeded.
• Identify new business opportunities, market trends, and competitive threats to stay ahead in the industry.
• Oversee the management and optimization of sales pipelines, ensuring consistent and accurate forecasting.
• Collaborate with marketing to align lead generation strategies and ensure a seamless handoff of qualified leads.
• Lead contract negotiations, pricing strategies, and closing deals with high-profile or strategic clients.
• Build and maintain strong, long-term relationships with key accounts.
• Understand customer needs and develop tailored solutions to meet their requirements.
• Negotiate contracts and agreements to maximize profitability and ensure customer satisfaction.
• Represent the company at industry events, conferences, and networking opportunities to enhance the company’s brand and customer base.
• Collaborate with marketing, product development, operations, and other departments to ensure alignment and support for sales initiatives and overall customer portfolio management.
• Work closely with the executive team to align sales efforts with overall company goals.
• Develop and maintain sales reports, forecasts, and performance metrics.
• Analyze sales data to identify trends, opportunities, and areas for improvement.
• Present regular updates and strategic recommendations to senior leadership.
• Perform individual assignments as directed by management and other duties as assigned.

Requirements

• Bachelor's degree in Business Administration, Marketing, or a related field; MBA preferred.
• 10+ years of sales leadership experience, preferably within the vitamin, supplement, or health and wellness industry.
• Proven track record of achieving and exceeding sales targets with national accounts.
• Strong understanding of the vitamin and supplement market, including regulatory requirements and industry trends.
• Excellent leadership, communication, and interpersonal skills.
• Strategic thinker with strong analytical and problem-solving abilities.
• Ability to thrive in a fast-paced, dynamic environment.

Skills

• Data analytics knowledge to interpret sales trends and present meaningful insights.
• Proficiency in MS Office and other relevant computer applications.
• Strong interpersonal skills to work effectively with individuals both internally and externally.
• Excellent selling, negotiation, and communication skills.
• Ability to handle highly confidential and sensitive information.
• Demonstrated diplomacy in day-to-day interactions with a commitment to task urgency.
• Cross-functional leadership and experience presenting to executive teams.
• Experience setting and delivering organizational strategies, initiatives, objectives, and plans.