VP Sales, Media & Sponsorship
Genius Sports · New York, NY · 1 mo ago
Business Development$180k–$230k/yrFull-time
About the role
Following Genius Sports' acquisition of Legend, we have a unique opportunity to significantly expand our sponsorship and media sales business across Covers and Oddspedia. We are hiring a VP of Sales to build this B2B business by leveraging the high-value player pool to secure partnerships with operators. You will own the number for converting audience attention into premium, sponsorship-grade revenue.
Responsibilities
- Tier 1 Sponsorships: Own and execute end-to-end sponsorship sales cycles with Tier 1 operators, from account planning through pitch, negotiation, and contracting, driving high-seven-figure annual revenue across Covers and Oddspedia.
- Vertical Scaling: Scale Game Provider partnerships from their current baseline into a primary, high-volume revenue vertical, building the commercial playbook that gets operators competing for co-owned game placements.
- Senior Relationship Ownership: Act as the senior commercial relationship owner with C-level, VP, and Head-of-Marketing stakeholders across operators, game providers, and payment partners.
- Pricing & Packaging: Set and defend premium pricing benchmarks across sports and gaming audiences, spanning operator, game provider, and payment method sponsorships.
- Commercial Discipline: Institute and normalize monetization standards across all productized real estate—game reviews, operator reviews, dedicated hubs, and detail pages.
- Operating Cadence: Run a tight weekly operating cadence—pipeline reviews, deal inspection, and forecast calls—deliver a forecast leadership can trust.
- Cross-Functional Partnership: Partner closely with the performance marketing sales team and Commercial Intelligence function to align go-to-market and launch automated dashboard tracking growth.
- Industry Presence: Represent Genius Sports at key industry moments, enhancing the Genius profile in sponsorship and media marketing.
Requirements
- Commercial Leadership: A decade of high-level B2B commercial leadership within iGaming, Fintech, or digital media.
- Industry Authority: Deep background in sports and iGaming, with a sharp understanding of how to turn player experience and user journey into high-value commercial outcomes.
- Revenue Innovation: Proven ability to identify unmonetized digital real estate and build high-margin revenue pipelines from scratch.
- Expert Negotiation: Skilled at commanding premium terms, protecting brand value, and walking away from deals that devalue the asset.
- Data Discipline: Experience working in complex data environments where KPIs and rigorous measurement frameworks dictate strategy.
- Collaboration: A natural ability to navigate a sophisticated organization and align multiple departments around one commercial number.
Pay
This role offers an annualized salary of $180,000 - $230,000, plus variable compensation.
Benefits
- Eligibility for Genius Sports Group’s benefits plan.
- Commitment to supporting employee wellbeing and helping you grow your skills, experience, and career.
- Hybrid working model with an ‘office-first’ culture to maximize collaboration, connection, and learning.
- Occasional travel may be required.