VP, Sales - Foodservice

Responsibilities

• Plan, develop, and manage all sales and marketing activities to successfully market products and services to customers.
• Establish sales territories and goals, determine product lines, and manage pricing.
• Oversee sales, promotion, staff development, training, and market research.
• Manage assigned personnel, including staffing, training, coaching, performance management, and problem resolution.
• Attain targeted profit margins and increase sales growth with acceptable gross margins as determined by business goals.
• Increase market share for products and services.
• Demonstrate awareness of customer needs and establish processes and procedures to meet those needs.
• Develop interpersonal relationships that encourage openness, candor, and trust, both internally and externally.
• Deliver and present proposals to key customers; meet with suppliers when necessary.
• Provide informative and professional assistance when working with the public, customers, vendors, and coworkers.
• Work with senior management to develop and execute plans, establish direction, and evaluate company performance.
• Develop marketing plans and review and recommend policy and procedure changes.
• Participate in the strategic planning process of the company.
• Implement efficient and integrated sales processes with other departments to present a seamless operation to the customer.
• Attend and present information at sales meetings; conduct and participate in committee meetings; attend trade association meetings.
• Plan food shows and seminars.