VP Sales - EAST & LATAM

Your Role

As the VP, Sales for the East and LATAM regions, you will play a key role in shaping and executing our regional sales strategy while fostering a culture of collaboration, innovation, and customer success. You will lead and empower a high-performing, diverse sales team, build trusted client relationships, and drive sustainable revenue growth. This role is ideal for a strategic, people and customer focused sales leader with deep expertise in the MarTech/Customer Data Platform (CDP)/AI industry, passion for mentorship and team development, and a proven track record of driving business impact.

Responsibilities

• Strategic Leadership
• Develop and execute a comprehensive sales strategy for the East and Latam regions, ensuring alignment with the company-wide objectives.
• Provide visionary leadership, fostering a culture of collaboration, innovation, and excellence within the sales team.
• Lead and drive seven-figure, complex sales pursuits, demonstrating expertise in navigating high-stakes deals.
• Champion the thoughtful adoption of AI-powered tools (e.g., Treasure AI Studio, Glean, Sales intelligence, and Forecasting platforms) to enhance regional strategy, account prioritization, and resource allocation.
• Use AI-generated insights to synthesize customer, product, and market signals, informing regional plays and executive recommendations.
• Team Management
• Recruit, develop, and mentor a high-performing sales team, empowering them to achieve and exceed individual and collective targets.
• Establish clear performance metrics, continuously assessing and optimizing the team's effectiveness.
• Cultivate a diverse and inclusive team environment that encourages growth, accountability, and professional development.
• Model and coach effective, responsible use of AI tools across the team to improve productivity, deal preparation, and customer engagement while maintaining high standards of quality and accuracy.
• Work cross-collaboratively with Sales Enablement to build Professional Development Programs.
• Client Engagement
• Build and maintain trusted relationships with key clients, deeply understanding their needs and ensuring exceptional service delivery.
• Collaborate with marketing and product teams to identify and execute upsell and cross-sell opportunities, driving additional value for our customers.
• Market Expansion
• Identify and pursue new business opportunities, strategic partnerships, and emerging market segments to fuel revenue growth.
• Stay ahead of industry trends, competitive landscape, and evolving customer needs to refine sales strategies and uncover new opportunities.
• Sales Operations
• Oversee the entire sales process, from pipeline generation to deal closure, ensuring efficiency and scalability.
• Leverage data-driven insights and analytics to refine sales processes, optimize performance, and drive continuous improvement.
• Implement strategies to reduce customer churn and improve net retention, maximizing long-term revenue growth.
• Create competitor-specific sales content and enablement resources that empower the team with insights, competitive positioning, and value-driven strategies, helping them effectively differentiate our solutions and drive customer adoption.
• Leverage AI-powered systems (e.g., Treasure AI Studio, Glean, revenue intelligence, and enablement platforms) to streamline account research, proposal creation, and pipeline management, enabling the team to focus more time on high-impact customer interactions.
• Reporting and Forecasting
• Provide accurate, data-backed sales forecasts and performance reports to executive leadership.
• Collaborate with finance and operations teams to ensure alignment between revenue targets, resource allocation, and business objectives.
• Leverage AI tools to improve forecasting and improve accuracy month over month.

Physical Requirements

A preference for working out of the New York office according to our “Global Hybrid Working Policy.” Travel Requirements: Willingness to travel up to 75% based on business needs.

Perks and Benefits (US)

• Comprehensive medical, dental, vision plans and Employee Assistance Program (EAP)
• Competitive compensation packages
• Company paid life insurance 3x salary
• Company paid short- and long-term disability coverage
• Retail planning (401K) with 4% company match
• Restricted Stock Units (RSU)
• Flexible Time Off (FTO)
• Up to 26 weeks paid parental leave including a post-partum night nurse
• Comprehensive support and access to care for everyone, everywhere through Carrot - our global reproductive health and family-building benefit.

About Treasure AI

Treasure AI moves marketing and data teams beyond legacy martech SaaS toward autonomous, ROI-driven AI agents that operate continuously, while keeping the human in the loop. With built-in governance, Treasure AI is powered by an always-up-to-date understanding of each customer for AI to act on. The result is always-on marketing execution that compounds over time: smarter engagement, stronger retention, and measurable growth. Treasure AI’s agentic experience platform is available across web, mobile, and desktop — bringing your customer intelligence to every workflow, wherever your team works.