VP Sales - East

About the role

Safe Software is looking for a VP Sales, East to join our Sales team. This role has real impact: the playbook you write here becomes the operating standard every future regional leader at Safe inherits. We have an immediate opening and are excited to find the right candidate to join our team.

What You’ll Be Doing

• Start from a blank map, not an inherited book. Recruit, hire, and ramp junior and senior Account Executives across Eastern territories, building your pod one deliberate hire at a time.
• Manufacture pipeline that doesn’t exist yet. Build the Eastern outbound motion from scratch — sequences, named-account target lists, ICP mapping, and the daily activity cadence that turns cold territory into warm pipeline.
• Write the playbook by vertical. Develop territory playbooks for the East’s top whitespace verticals — State/Local Government, Utilities, and Energy — each with its own buying process and technical stakeholders.
• Own the build budget, not just the plan. Recommend and control spend on outbound tooling, data providers, and territory marketing investment — you make the case to the CRO and President, then own the return on it.
• Forecast & Pipeline Discipline. Own the number, not just the story. Run weekly deal inspection, pipeline generation, and forecast calls, and own the forecast call to the CRO — no surprises, no rounding up.
• Translate territory risk into executive language. Brief the CRO and President on territory risk and upside in board-ready terms — not just a pipeline total, but a narrative leadership can act on.

Qualifications, Skills, And Competencies

• 8–12 years in sales leadership, including 5+ years building and scaling a sales pod in a greenfield or low-penetration territory, after starting your career as a top-performing Account Executive.
• A track record of building outbound pipeline where none existed before, with full ownership of the territory's hiring, tooling, and go-to-market decisions.
• Experience presenting territory strategy, hiring plans, and forecast risk directly to C-level executives or a President, not just a sales manager.
• Comfort operating without a mature demand-generation engine in the early months, and owning the budget case for building one.
• MEDDPICC fluency and a reputation as a disciplined, honest forecaster under executive scrutiny.
• A player-coach mentality — you close deals alongside your team, especially during ramp, and you performance-manage without hesitation when coaching isn't closing the gap.

About Safe Software

Safe Software transforms organizations with FME, the only All-Data Any-AI Enterprise Integration Platform connecting all your data, anywhere, at any velocity. With over 30 years of expertise and 25,000+ enterprise customers across 125+ countries, we simplify your data journey, wherever it leads. Founded in 1993, Safe is headquartered in Surrey, BC with over 300 team members and counting. We’re always looking for talented individuals with diverse backgrounds who are determined to learn and grow.

Our Commitment to Diversity and Inclusion

We welcome all candidates regardless of race, gender identity or expression, sexual orientation, age, ability, disability, national or ethnic origin, political belief, religion, or family status. Should you require accommodations during the recruitment process, please contact hr_dept@safe.com.

Notice Regarding Use of Automated Tools in Hiring

At Safe Software, we use automated tools to help us process applications and identify qualified candidates. These tools may assist in screening resumes and summarizing interview content based on the information you provide. This helps our team review applications efficiently while ensuring every candidate is considered based on the requirements of the role. Please be assured that the final hiring decision is always made by a member of our team. For more information on how we protect your privacy, please see our policy.