VP, Public Relations, Activations & Communications, CALA

About the role

The Vice President, Public Relations, Communications & Activations, CALA, is a senior continent leader responsible for setting the strategy and operating model for public relations, executive communications, internal communications, activations, reputation management, and earned-media storytelling across the Caribbean and Latin America.

Serves as a strategic advisor to the Chief Commercial Officer, CALA senior leadership, Global Communications & Public Affairs, brand leadership, owners, and market teams to ensure CALA’s narrative advances Marriott International’s enterprise priorities, regional growth agenda, and commercial performance objectives.

Responsibilities

• Translate global enterprise, brand, loyalty, development, and commercial strategies into locally relevant communications platforms, market activations, and visibility plans that support demand generation, owner and franchisee value, hotel openings and conversions, customer engagement, loyalty growth, and CALA’s portfolio priorities across Luxury, Premium, Select, All-Inclusive, and emerging brand segments.
• Lead the CALA PR and discipline, including the Public Relations Center of Excellence, agency ecosystem, budget governance, measurement framework, and team capability.
• Set and lead the continent-wide strategy, priorities, governance, and operating model for PR, communications, executive visibility, activations, and reputation management in alignment with Marriott International and CALA business priorities.
• Provide communications counsel to senior executives and influence enterprise, continent, owner, and property stakeholders.
• Support Luxury, Premium, Select, All-Inclusive, Loyalty, Partnerships, and Development growth strategies by shaping differentiated communications platforms, brand narratives, executive storytelling, and market visibility plans.
• Partner across Sales, Marketing, Revenue Management, Loyalty, Development, Owner & Franchise Services, Operations, and property leadership to connect communications, PR, and activations to demand generation, hotel openings, conversions, owner priorities, development momentum, customer engagement, and revenue growth.
• Oversee activations to effectively support commercial priorities, brand strategy, customer engagement, loyalty growth, and market-level business objectives.
• Lead internal communications and executive communications efforts across the region, positioning CALA senior leadership as industry voices through interviews, development news, and broader CALA business storytelling.
• Lead regional crisis, issues management, and reputation response in partnership with continent, global, legal, HR, operations, ownership, and property stakeholders.
• Serve as a senior communications partner and PR advocate with owners, General Managers, GSO, and property leaders, providing counsel and strategic guidance on reputation, visibility, and brand storytelling opportunities.
• Liaise with GCPA, global Government Affairs, and Corporate Social Responsibility to ensure alignment with HQ communications and amplify the region’s business, community, sustainability, and social impact narratives.
• Utilize a strong network of media, travel industry, business, and partner contacts to identify and expand visibility opportunities for the region.
• Oversee the CALA Public Relations Center of Excellence, agency ecosystem, communications resources, and own the Communications + PR budget, setting priorities, strengthening capabilities, managing performance, and ensuring consistent execution across markets, brands, and properties.

Requirements

• Bachelor’s degree or equivalent experience in public relations, communications, journalism and/or marketing required; advanced degree in Business or related area preferred.
• MBA or similar advanced degree a plus.
• 15+ years of progressive experience in public relations, international consumer marketing, social media and/or field operations/marketing required.
• International and US media relations required.
• International marketing experience preferred.
• Demonstrated ability to balance the interests and demands of multiple senior-level stakeholders.
• Prominent experience leading teams, agencies, budgets, and senior stakeholder engagement in a complex, matrixed, multi-market organization.
• Proven experience providing communications counsel to senior executives and influencing enterprise, continent, owner, and property stakeholders.
• Continent or global experience across diverse markets and cultures strongly preferred; hospitality, travel, luxury, lifestyle, or consumer brand experience a plus.
• Strong knowledge of hospitality industry preferred; on-property experience a plus.
• Excellent oral and written English and Spanish skills required. Portuguese language proficiency a plus.

Qualifications

• Education and Experience

Bachelor’s degree or equivalent experience in public relations, communications, journalism and/or marketing required; advanced degree in Business or related area preferred.

MBA or similar advanced degree a plus.

15+ years of progressive experience in public relations, international consumer marketing, social media and/or field operations/marketing required.

International and US media relations required.

International marketing experience preferred.

Demonstrated ability to balance the interests and demands of multiple senior-level stakeholders.

Prominent experience leading teams, agencies, budgets, and senior stakeholder engagement in a complex, matrixed, multi-market organization.

Proven experience providing communications counsel to senior executives and influencing enterprise, continent, owner, and property stakeholders.

Continent or global experience across diverse markets and cultures strongly preferred; hospitality, travel, luxury, lifestyle, or consumer brand experience a plus.

Strong knowledge of hospitality industry preferred; on-property experience a plus.

Excellent oral and written English and Spanish skills required. Portuguese language proficiency a plus.

Skills

• Strategic Communications Advisor
• Media Strategy
• Reputational Risk Management
• Market Activations
• Brand Storytelling
• Executive Visibility
• Influencer Engagement
• Partnership Management
• Internal Communications
• Public Relations
• Agency Ecosystem Management
• Communication Budget Governance
• Measurement Framework Development
• Team Coaching and Development
• Resource Allocation and Prioritization
• Performance Reporting and Analysis
• Crisis and Reputation Response
• Global and Continental Mindset
• Talent Management and Succession Planning
• Applied Learning and Continuous Improvement
• Financial and Commercial Insights
• Technical Expertise in Public Relations, Communications, and Media
• Leadership Adaptability and Problem Solving
• Effective Communication and Stakeholder Management

Benefits

• Not specified

Pay

$182,100 - $278,000 annually

Schedule

Full Time

Located Remotely?

N