VP, Product Marketing

About the role

For our client, we are seeking a VP, Product Marketing to join the team of a leader in the Business Services space. This leader will shape the go-to-market narrative for a complex enterprise offering, with a focus on positioning, messaging, and launch excellence across the full portfolio. The role will partner closely with product and GTM teams to translate technical capabilities into compelling stories that resonate in a competitive digital advertising environment. It will also build the processes, content engine, and team leadership needed to strengthen market presence and support growth. Location: San Francisco, CA - US based candidates only, no visa sponsorship available.

Responsibilities

• Own product naming, positioning, messaging, and enablement across all product areas.
• Integrate product marketing into the product development lifecycle to shape build and launch processes.
• Develop product marketing processes, such as launch planning and messaging standardization.
• Oversee content strategy, including partnerships, data reports, and educational material.
• Create and maintain a model for effective product storytelling across various channels.
• Collaborate with GTM and product teams for market and competitive analysis insights.
• Lead and develop the product marketing organization, representing the company externally.

Qualifications

• 12+ years of marketing experience with a focus on senior product marketing leadership in enterprise technology.
• Expertise in product marketing frameworks and integration into the product lifecycle.
• Deep knowledge of digital advertising and the broader ad ecosystem.
• Proven ability to develop comprehensive content and thought leadership programs.
• Experience managing a strategic company website as a key asset for positioning.
• Ability to translate technical product details into clear, engaging storytelling.
• Experience building and leading high-performing teams in product marketing.

Benefits

• Medical, dental, and vision insurance coverage.
• 401(k) plan with company match.
• Short-term and long-term disability coverage.
• Well-being benefits and perks.
• Paid holidays and a quarterly day off.
• Flexible Time Off (FTO) for all employees.

Pay

Compensation: $300,000 – $400,000 annually