VP, Product Marketing [AQ-12474]

Aquent is partnering with a pioneering technology company that stands at the forefront of innovation, delivering cutting-edge enterprise software and AI-powered solutions to critical government sectors. This organization plays a pivotal role in enhancing national security and operational readiness through its advanced platforms, offering a unique opportunity to contribute to missions of national importance.

About the role

Join a team dedicated to making a significant impact on crucial initiatives. As a visionary leader, you will shape the future of advanced technology solutions for the federal market by driving the go-to-market strategy for innovative platforms and their AI-powered applications. In this high-impact role, you will define market positioning, craft compelling messaging, empower sales teams, and accelerate product adoption within vital government and defense communities. Your expertise will directly influence strategic direction and market success, making a tangible difference in the operational capabilities of our nation’s defenders and contributing to critical missions.

Responsibilities

• Define and articulate the company’s product narratives, value propositions, and market positioning to internal and external audiences.
• Lead and execute go-to-market strategies for new platform launches, feature releases, and market expansion initiatives.
• Develop comprehensive sales enablement materials, including competitive analysis, battle cards, and presentations for the sales team.
• Serve as the expert on the U.S. Defense/Federal market, customer segments, and competitor landscape to inform product roadmap and marketing campaigns.

Requirements

• U.S. Citizenship is required.
• 15+ years of progressive experience in Product Marketing, with at least 3 years in a leadership role (Director/VP) at a B2B enterprise software or SaaS company.
• Bachelor’s degree in Marketing, Business, or a related field.
• Proven knowledge of the U.S. Defense or Federal procurement process and defense technology market.
• Demonstrated ability to drive and manage complex go-to-market initiatives and lead cross-functional teams.

Qualifications

• Current possession of a U.S. security clearance, or the ability to obtain one with sponsorship.
• Experience in or exposure to the nuances of a startup or other entrepreneurial environment.
• Experience marketing analytics platforms or complex data solutions.
• MBA is preferred.

Benefits

Eligible talent get access to amazing benefits including:

• Subsidized health, vision, and dental plans.
• Paid sick leave.
• Retirement plans with a company match.
• Free online training through Aquent Gymnasium.