VP, Product Management - Vertical Markets

Essential Functions and Responsibilities

• Define and own product strategy by vertical, including target segments (enterprise vs. mid-market), priority use cases, and growth roadmap
• Identify and prioritize vertical expansion opportunities (new industries, adjacencies, and segments)
• Develop clear value propositions and differentiation tailored to each vertical market
• Align product strategy with revenue goals, pipeline needs, and market penetration targets
• Translate vertical needs into product requirements, configurations, and solution packages
• Define vertical-specific capabilities (e.g., bill presentment, payment workflows, compliance requirements, reconciliation, reporting)
• Partner with Platform teams to ensure reusable, scalable capabilities vs. one-off customizations
• Drive SKU/packaging strategy aligned to vertical needs and willingness to pay
• Serve as the internal expert on assigned verticals, including market trends, regulatory environment, and competitive landscape
• Build strong relationships with customers, prospects, and industry partners to validate product direction
• Incorporate voice of customer and field insights into roadmap decisions
• Represent the company externally in industry forums, conferences, and customer engagements
• Partner with Sales, Marketing, and Customer Success to define vertical GTM strategies
• Enable Sales with clear positioning, use cases, and solution narratives
• Support deal strategy and large enterprise pursuits with tailored product solutions
• Ensure alignment between product capabilities and market messaging
• Collaborate with Platform Product and Engineering to prioritize and deliver vertical capabilities
• Establish clear feedback loops between vertical teams and core product teams
• Drive disciplined prioritization frameworks tied to revenue and strategic impact
• Build and lead a team of vertical-focused product leaders (Directors, PMs)
• Define operating model between vertical PMs and platform/core PMs
• Establish clear accountability for vertical performance and outcomes
• Foster a culture of market expertise, customer focus, and commercial accountability

Qualifications

• 12–15+ years of product management experience, with significant focus on verticalized or industry-specific solutions
• 5+ years of leadership experience managing senior product leaders
• Proven track record of driving revenue growth through vertical product strategy
• Experience in payments, fintech, SaaS, or other complex B2B platforms
• Strong understanding of enterprise customer needs and buying dynamics by industry
• Ability to translate market needs into scalable product capabilities
• Market & Industry Depth: Deep understanding of vertical-specific needs and dynamics
• Commercial Acumen: Connects product decisions directly to revenue and growth
• Strategic Translation: Converts market insight into scalable product strategy
• Influence & Alignment: Drives alignment across product, GTM, and executive teams
• Platform Thinking: Balances vertical needs with reusable, scalable solutions
• Execution Discipline: Ensures delivery against high-impact vertical priorities

Preferred Qualifications

• Bachelor’s degree, MBA preferred.
• Experience building multi-vertical product strategies on a shared platform
• Background in regulated industries (e.g., financial services, utilities, insurance)
• Experience with API-driven platforms and ecosystem integrations