VP, Product
Position Overview
Shift4’s VP, Marketplace & Value-Added Services will lead the strategy, development, and monetization of our partner ecosystem and adjacent product expansions across the global POS platform.
Responsibilities
Define and execute the vision for Shift4’s Marketplace ecosystem across global POS.
Identify priority partner categories and build a structured integration roadmap aligned to merchant needs.
Establish a scalable Marketplace model, including:
- Partner onboarding frameworks
- Integration standards and certification processes
- Marketplace governance and lifecycle management
Drive expansion of Marketplace coverage across key verticals and geographies.
Ensure Marketplace capabilities enhance merchant value proposition and platform stickiness.
Own executive-level relationships with key Marketplace and VAS partners.
Negotiate and structure commercial agreements, including:
- Revenue share models
- Pricing structures
- Exclusivity and strategic alignment terms
Build a tiered partner strategy (strategic vs. long-tail partners).
Ensure partner incentives are aligned with Shift4’s product and revenue objectives.
Oversee end-to-end integration delivery across Marketplace and VAS partners.
Partner with Development team to:
- Define integration standards and APIs
- Improve speed and predictability of partner integrations
- Ensure scalability and reliability of integrations
- Drive consistency across integrations to minimize fragmentation and support operational scale
Define and execute the strategy for VAS offerings that extend Shift4’s core platform.
Identify high-impact opportunities (e.g., capital, payroll, invoicing) that drive incremental merchant value and revenue.
Own:
- Partner selection and strategic alignment
- Product design in collaboration with Product & Development
- Go-to-market strategy in coordination with Commercial, Operations and Marketing
Ensure VAS offerings are tightly integrated into the core product experience.
Own revenue performance across Marketplace and VAS.
Define and manage monetization models, including:
- Transaction-based revenue
- Subscription or SaaS pricing
- Revenue share and referral models
Establish quarterly revenue targets and drive execution to achieve them.
Partner with Finance to track performance, forecast revenue, and optimize ROI.
Continuously identify opportunities to increase attach rates and revenue per merchant.
Define scalable operational processes for partner onboarding, support, and lifecycle management.
Ensure clear support ownership between Shift4 and partners.
Improve integration quality and reduce support burden through:
- Standardization
- Documentation
- Partner enablement
Establish KPIs for ecosystem performance (integration success rate, partner SLAs, merchant adoption).
Partner closely with:
- Product leadership to align Marketplace and VAS with product roadmap
- Development to ensure platform readiness and delivery execution
- Commercial & GTM teams to drive adoption and revenue
- Finance to ensure commercial alignment and performance tracking
- Act as a key advisor to executive leadership on ecosystem strategy and revenue opportunities
- Ensure alignment across global teams and regions.
Qualifications
8+ years of experience in product management, partnerships, or platform ecosystems, with leadership responsibility.
Proven experience building and scaling partner ecosystems or marketplaces.
Strong commercial acumen, with experience owning revenue targets and monetization strategies.
Experience structuring and negotiating complex partner agreements.
Demonstrated ability to lead cross-functional initiatives across Product, Development, and Go-To-Market teams.
Strong understanding of API-driven platforms, integrations, and partner enablement models.
Experience in fintech, payments, POS, or adjacent industries is highly preferred.
Excellent executive communication and stakeholder management skills.
Experience operating in global organizations with multi-region considerations.