VP, Principal (Pharma)

The Position

We are looking for a Vice President (VP), Principal to serve as the executive lead in serving your assigned clients. You are a seasoned expert in Marketing and in the Pharmaceutical category, with an ability to inspire client engagement and fuel account growth. You will be the go-to executive client contact, owning the relationship and continuously building it. You are the executive voice of the client inside the agency, leading the internal agency team to ensure the client’s needs and goals are being met on every project. You will be accountable for providing an exceptional client experience across every interaction between the client and agency. You will be responsible for getting the client the best possible work at a profitable return for the agency.

Responsibilities

• Serve as the executive owner of assigned pharmaceutical client relationships, ensuring BPD delivers an exceptional client experience and solutions that achieve clients’ business objectives.
• Drive organic growth and increased share of wallet by developing and implementing account strategies, identifying new opportunities and bringing forward innovative solutions that address evolving client needs.
• Expertly manage client P&Ls, balancing high-value, high-quality work with strong account performance and profitability.
• Build strong, trusted relationships throughout the client ecosystem, from senior executives to day-to-day partners.
• Lead pharmaceutical clients through the commercialization journey, from clinical development and pre-launch planning through FDA approval, launch readiness and commercialization.
• Guide positioning, brand strategy, market development, HCP and patient engagement, launch planning and integrated/omnichannel activation for pre-commercial and launch-stage brands.
• Provide executive-level strategic counsel, helping clients navigate evolving clinical data, regulatory milestones, competitive developments, approval scenarios and launch timing.
• Navigate the pharmaceutical regulatory and promotional environment, partnering effectively with Medical, Legal, Regulatory and Compliance teams throughout the MLR review process.
• Incorporate market access, reimbursement and patient-support considerations into brand, communications and launch strategies.
• Develop strategies that effectively engage key stakeholders, including HCPs, patients and caregivers, KOLs, advocacy organizations and other influential audiences throughout the product lifecycle.
• Translate complex clinical and scientific information into differentiated, compelling and compliant brand and communications strategies.
• Lead and inspire cross-functional teams across Media, Strategy, Creative, Project Management and Leadership to deliver integrated, high-quality work aligned with client objectives.
• Operate effectively at both the strategic and executional levels, moving seamlessly between big-picture thinking and the details required to drive work forward.
• Lead and quarterback high-level client presentations and pitches, bringing together perspectives from across the firm into compelling, polished narratives.
• Lead and mentor direct reports through effective delegation, coaching, training and ongoing development.
• Maintain a deep understanding of clients’ industries, audiences and competitive landscapes, as well as evolving pharmaceutical marketing, media, social and digital trends.

Vision

BPD is a marketing services firm that delivers the future to healthcare’s leading brands. We provide fully integrated solutions – branding, marketing, communications and business consulting – which are technology-enabled, AI-infused, and supported by our proprietary data platform. All to ignite greatness in our clients and bring better health to more people. Our clients range from the largest health systems to prestigious academic medical centers to leading healthcare innovators. For more information on BPD, visit www.bpdhealthcare.com.

Unified BPD unites our diverse backgrounds and perspectives into a stronger collective—one that fosters a more inclusive, impactful future for our people, our clients, and healthcare as a whole. Guided by ongoing reflection and learning, we respect every race, ethnicity, gender expression, sexual identity, ability, and life experience.

As BPDerrrs, we:

• Celebrate and value what makes each of us unique;
• Unite around our shared purpose to ignite greatness in those we serve and, by extension, help them improve the health to the communities they serve;
• Lead through inclusive work that authentically connects with all consumers and champions health equity for all;
• Llean into honest dialogue, acknowledging that building a diverse workforce, fostering belonging, and creating the best, most inclusive work for our clients and their communities is an ongoing journey.

This commitment ignites our organization’s greatness and grounds the brilliant work we do for our clients and communities.

BPD is proud to be an Equal Opportunity employer. BPD recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.