VP, PR Activation Lead

About the role

The VP of Global Paid Media, Public Relations leads the global PR paid media Activation Group for Syneos Health’s global media agency. This position reports to the Managing Director, Evolvics and is a key member of the agency leadership team responsible for growing our Public Relations partnership across Evolvics’ global presence.

Responsibilities

• Coordinate a multifunction Activation Group that includes project management and media channel specific experts (search, social, programmatic, etc).
• Collaborate with internal agency client teams and Finance to forecast the PR media business and deliver strong bottom line results.
• Nurture client opportunities in close partnership with the Lead of the PR Digital Social and Strategy (DSS) team, PR Team Leads and Account Teams to strategically open doors to greater overall agency engagement.
• Advise the Managing Director and the Executive Leadership Team on relevant updates to the Activation Group and how the agency can best support continued growth.
• Contribute to the agency POV and thought leadership within the PR media space.
• Translate complex analytics and engagement data into executive-ready insights and actionable recommendations that drive continuous optimization and measurable business impact.
• Architect and oversee Evolvics agency approach to PR paid media strategies across relevant platforms including paid social media, sponsored content, PPC campaigns, native advertising and more - optimizing channel mix, targeting, and budget allocation to maximize ROI.
• Lead and support overall new business pitch opportunities through the advocacy of Evolvics and the role of paid media across the PR landscape.
• Ensure strong cross-agency integration and alignment with enterprise-wide digital strategy standards, best practices, and innovation initiatives.
• Determine when freelance support and vendor partnerships are required and advise on reserve sourcing to ensure timely deployment of campaigns during peak and surge operating periods.
• Mentor and develop team members, elevating strategic rigor, fostering collaboration, and building scalable digital expertise across the organization.
• Partner with Operations to collaborate on resource sharing and working more efficiently across the PR Media Activation Group.
• Leverage cultural, social, and healthcare-specific trends to deliver timely, relevant opportunities that enhance brand engagement and credibility.
• Partner with Media Channel SME teams to coordinate the right talent to support incoming PR account deliverables.
• Oversee development of integrated content strategies and editorial roadmaps, ensuring alignment with brand voice, audience needs, regulatory requirements, and performance objectives.

Requirements

• 8+ years of experience in PR paid media delivery; at least 3 of which should be in a senior management or SME capacity.
• Healthcare/pharma experience.
• Experience working with or for PR agencies.
• Bachelor’s degree.
• Strong analytical and problem-solving skills.
• Excellent interpersonal and communication skills.
• Experience working in a client-facing capacity with procurement and client brand teams and with an agency leadership team.

Qualifications

• Deep understanding of paid social media and the strategic role of paid content amplification against the broader PR ecosystem.
• Familiarity with Search and Programmatic a plus.
• Experience managing a cross-functional team.
• Experience with automation and leveraging the power of AI to support increased productivity in a dynamic and fast-paced environment.

Skills

• Presentation Skills: Effective and dynamic in a variety of formal presentation settings.
• Financial literacy and strong business acumen.
• Communication: Clearly and succinctly communicates in a variety of communication settings and styles.
• Automation: Experience leveraging the power of AI to support increased productivity in a dynamic and fast-paced environment.

Benefits

• Annual base salary ranging from $175K to $195K.
• Competitive compensation package.
• Health benefits including Medical, Dental, and Vision.
• Company match for 401k.
• Flexible paid time off (PTO) and sick time.

Pay

The annual base salary for this position ranges from $175K to $195K. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role.

Schedule

Not specified.