VP, Engagement Strategy
Ladders · United States · 6 days ago
RemoteRemoteBusiness Development$170k–$205k/yrFull-time
Responsibilities
- Lead end-to-end engagement strategy across key accounts with a focus on quality and impact
- Translate brand strategies into detailed omnichannel engagement and activation plans
- Oversee engagement planning and measurement across diverse patient journeys
- Develop and define strategies for content, touchpoints, and channels in the engagement journey
- Partner with various cross-functional teams to integrate strategies and implement engagement plans
- Utilize insights to optimize activation strategies based on performance metrics
- Identify growth opportunities to enhance audience connection and brand impact
- Mentor and manage both senior and junior strategists, providing guidance and feedback
Qualifications
- 8+ years of experience in engagement strategy or related roles, ideally in healthcare or regulated industries
- Proven ability to lead complex engagement strategies independently
- Strong background in applying audience and behavioral insights for strategic planning
- Skilled at creating actionable plans connecting messaging and channels throughout the patient experience
- Collaborative leader with cross-functional teamwork experience
- Ability to operate autonomously in ambiguous situations and maintain accountability
Benefits
- 401K plan with employer match up to 4%, immediately vested
- Life insurance and disability coverage
- Comprehensive medical, dental, and vision health plans
- Flexible working arrangements, including hybrid and remote work options
- 20 vacation days and an additional personal well-being day
- Recognition of 9 public holidays and gifted end-of-year holidays
- Early Summer Friday finishes in June, July, and August
- Free counseling and personalized health support through employee assistance
- Enhanced family leave and fertility support policies
- Continuous professional development opportunities and global mobility options
Pay
$170,000 – $205,000 annually
Schedule
Remote - US based candidates only, no visa sponsorship available