Jobs · Business Development

VP, Engagement Strategy

Ladders · United States · 6 days ago
RemoteRemoteBusiness Development$170k–$205k/yrFull-time

Responsibilities

  • Lead end-to-end engagement strategy across key accounts with a focus on quality and impact
  • Translate brand strategies into detailed omnichannel engagement and activation plans
  • Oversee engagement planning and measurement across diverse patient journeys
  • Develop and define strategies for content, touchpoints, and channels in the engagement journey
  • Partner with various cross-functional teams to integrate strategies and implement engagement plans
  • Utilize insights to optimize activation strategies based on performance metrics
  • Identify growth opportunities to enhance audience connection and brand impact
  • Mentor and manage both senior and junior strategists, providing guidance and feedback

Qualifications

  • 8+ years of experience in engagement strategy or related roles, ideally in healthcare or regulated industries
  • Proven ability to lead complex engagement strategies independently
  • Strong background in applying audience and behavioral insights for strategic planning
  • Skilled at creating actionable plans connecting messaging and channels throughout the patient experience
  • Collaborative leader with cross-functional teamwork experience
  • Ability to operate autonomously in ambiguous situations and maintain accountability

Benefits

  • 401K plan with employer match up to 4%, immediately vested
  • Life insurance and disability coverage
  • Comprehensive medical, dental, and vision health plans
  • Flexible working arrangements, including hybrid and remote work options
  • 20 vacation days and an additional personal well-being day
  • Recognition of 9 public holidays and gifted end-of-year holidays
  • Early Summer Friday finishes in June, July, and August
  • Free counseling and personalized health support through employee assistance
  • Enhanced family leave and fertility support policies
  • Continuous professional development opportunities and global mobility options

Pay

$170,000 – $205,000 annually

Schedule

Remote - US based candidates only, no visa sponsorship available

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