VP. Engagement Strategy

Description

Objectives Of This Role
We're looking for a VP, Engagement Strategy who is ready to help shake up the status quo in healthcare marketing. The right individual will be comfortable understanding, shaping, and optimizing a brand's multichannel footprint. This person will guide the brand team from concept to execution, including development of program briefs. You will direct and manage integrated teams and expand management skills with a larger team.

Duties And Responsibilities

• Work alongside account, strategy, and creative teams to ensure that digital and engagement strategies are properly integrated within the larger marketing programs
• Have a vision and see the “big picture” of the brand-customer experience
• Guide the brand team from concept to execution, including development of program briefs
• Partner with brand strategy groups to frame the customers’ behavior trends/patterns, identify differences across customer segments, and apply all learning to their journey
• Employ a variety of methods, including market trends/gap analysis, segmentation, personas, customer journeys, content mapping, program architecture, data capture strategies, scoring models, service training, and business process optimization
• Arcitect a thoughtful customer experience (CX) that delivers a positive relationship with the brand
• Partner with brand leads to identify strategic imperatives and their associated key performance indicator that all communications will be tied to
• Provide clients with innovative strategies that span digital, social, mobile, and traditional media
• Understand individual customers' needs and those of healthcare portfolio holders
• Understand behaviors and the mechanisms by which a brand can be relevant to their users to drive acquisition, servicing, and loyalty
• Bring together creativity and data to create compelling personal experiences that grow our clients' business
• Analyze available data and apply thoughtfully across the brand in order to drive or support agency points of view

Job Requirements

• Minimum of 8 years of digital marketing or project experience (within a pharmaceutical agency strongly desired)
• Proficient in Microsoft Office
• Familiarity and comfort interacting with Google Analytics
• Strong background in data management
• Understanding of user experience principles
• Practical experience and strong knowledge of integrated marketing disciplines: SEO/SEM best practices, CRM experience, direct marketing, knowledge of UI design principles, content strategy