VP of Ticketing

About the club

Sporting Cascades serves as a regional hub for player development, civic engagement, and cultural identity, offering a platform for aspiring athletes throughout Oregon. Our mission is to combine elite player pathways with vibrant, fan-first experiences to build one of the most compelling and sustainable clubs in North America. Backed by a strong leadership team and guided by the values of innovation, integrity, and impact, Sporting Cascades will elevate professional soccer in the Willamette Valley and inspire a new generation of players and fans.

About the role

Reporting directly to the President, the Vice President of Ticketing provides executive oversight of the club’s entire ticketing operation — from setting the strategic vision and revenue architecture to ensuring world-class execution across season tickets, group sales, premium seating, and single-game sales. You will define the long-term ticketing roadmap, build and lead a high-performing sales team, and serve as a key member of the club’s senior leadership team. This is a foundational executive role with the opportunity to build a ticketing program from the ground up and directly shape how the club builds its fanbase and supporter experience as we embark on our inaugural USL League One season.

Responsibilities

• Strategy & Revenue: Define and drive the overarching ticketing strategy aligned to annual revenue targets, long-term club goals, and broader organizational priorities; establish departmental KPIs, sales targets, and reporting cadences; deliver regular performance updates to the President and senior leadership team; identify new revenue streams and inventory categories across season, group, premium, and single-game sales; stay ahead of trends in ticketing, pricing, and fan engagement to position the club competitively; build and manage the department budget, forecasting revenue and allocating resources to maximize return.
• Sales & Business Development: Develop and execute revenue-driving campaigns across all ticket products, personally leading engagement with the club’s highest-value accounts and prospects; oversee dynamic and tiered pricing strategies that maximize both revenue and attendance; drive season ticket, group, and premium seating sales, closing high-value agreements that deliver sustainable revenue for the club.
• Fan Retention & Growth: Own the season ticket renewal and upsell strategy; drive high retention rates and year-over-year revenue growth across the membership base; create innovative fan engagement initiatives and ensure exceptional customer service across every touchpoint of the supporter journey; direct the creation of mid-season recaps, end-of-year reports, and attendance and revenue analyses.
• Team Leadership: Recruit, develop, and lead the ticket sales team, including direct oversight of sales staff and any future hires as the department grows; establish scalable processes and best practices for pipeline management, CRM usage, lead generation, and fulfillment tracking.
• Cross-Functional & Game Day: Collaborate with Marketing, Partnerships, and Operations leadership to align messaging, develop integrated campaigns, hospitality packages, and in-stadium activations; represent the club at matchdays, community events, league meetings, and industry functions; host members, groups, and prospects as needed.

Qualifications

• 8–12+ years in ticket sales or revenue generation with a proven track record of meeting and exceeding revenue targets.
• 4+ years leading or building a sales team, with demonstrated ability to hire, develop, and retain talent.
• Direct experience selling sports, venue, or entertainment ticketing strongly preferred.
• Strong understanding of the ticketing landscape (season memberships, group sales, premium seating, dynamic pricing, and emerging platforms).
• Proficiency with ticketing systems and CRM platforms (Salesforce, HubSpot, or similar).
• Excellent communication, presentation, and negotiation skills, with the executive presence to represent the club at the highest levels.
• Entrepreneurial mindset; comfortable in a fast-paced, startup-like environment