VP of Sales, Patient Monitoring and Life Support

About the role

Mindray North America is seeking a VP of Patient Monitoring and Life Support Sales (PMLS) to lead the commercial strategy and execution for the PMLS business across direct sales, clinical sales, and distribution sales.

Responsibilities

• Lead the overall PMLS sales strategy for North America and translate company objectives into actionable commercial plans across direct sales, clinical sales, and distribution sales.
• Provide leader-of-leaders coaching, performance management, talent development, and succession planning for the sales leadership team.
• Drive achievement of annual bookings, revenue, and profitability goals through disciplined forecasting, pipeline management, pricing strategy, discount governance, and resource allocation.
• Lead Clinical Sales to improve consultative selling, customer presentations, demonstrations, proof-of-value activities, and clinically credible value messaging for complex capital equipment.
• Develop and collaborate with other leaders to execute strategic account plans for major health systems, integrated delivery networks, children’s hospitals, top hospital accounts, and other priority customers.
• Lead executive-level customer engagement, commercial negotiations, and sole-source or preferred-supplier opportunities.
• Own distribution-channel strategy and performance, including distributor selection, relationship management, route-to-market clarity, and channel rules of engagement.
• Partner with Marketing, Finance, Operations, Service, Contracts, and other cross-functional teams to support sound pricing, accurate forecasting, operational readiness, and effective product-launch execution.
• Monitor market trends, customer needs, competitor activity, and product performance, and use those insights to refine strategy, territory alignment, and team priorities.
• Build and reinforce a culture of accountability, integrity, collaboration, customer focus, and continuous improvement.

Requirements

• Bachelor’s degree required; advanced business, technical, or clinically relevant degree preferred.
• Minimum of 10 years of progressive commercial leadership experience in medical devices, healthcare capital equipment, or another complex B2B equipment environment.
• Proven success leading leader-level direct reports and managing multi-regional or national sales organizations.
• Strong experience in hospital, health-system, or enterprise-account selling.
• Demonstrated capability in channel or distributor management.
• Strong financial and analytical acumen, including forecasting, profitability analysis, CRM usage, and sales reporting.
• Excellent executive communication, coaching, negotiation, and change-management skills.
• Ability to travel extensively across North America.

Preferred Qualifications

• Experience with patient monitoring, critical care, perioperative, anesthesia, ventilator, or related acute-care product lines.
• Experience integrating direct sales and distribution strategy in the same business.
• Experience leading clinically complex or technically intensive sales motions.
• Experience with top-account penetration strategies, new-product launches, or share-capture initiatives in competitive hospital markets.
• Experience in a matrixed multinational medtech environment.