VP of Sales, Direct

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 10+ years of sales experience, including 5+ years in a sales leadership role.
• Proven track record of leading high-performing sales teams in a B2B SaaS environment.
• Extensive experience in the HCM, HRIS, or HR technology industry.
• Strong understanding of enterprise sales processes and long-cycle deal management.
• Demonstrated ability to develop and execute strategic sales plans and drive measurable outcomes.
• Proficiency with CRM systems (e.g., Salesforce) and other sales technology platforms.
• Strong communication, analytical, and leadership skills.

Responsibilities

• Oversee the company's sales organization, driving revenue growth, and developing strategic plans to expand market share in the Human Capital Management (HCM) and Human Resource Information Systems (HRIS) industry.
• Provide leadership and direction to the sales team, ensuring execution of company objectives, and collaborate with executive leadership on go-to-market strategy and performance.
• Develop and execute strategic sales plans to achieve company revenue targets and market growth objectives.
• Lead, manage, and mentor the sales organization, including regional sales leaders, account executives, and business development personnel.
• Establish performance metrics, KPIs, and reporting structures to monitor and improve team productivity and results.
• Collaborate with Marketing, Product, and Customer Success teams to ensure alignment in messaging, product positioning, and customer engagement.
• Oversee the sales forecasting process and ensure accuracy in pipeline management and revenue projections.
• Build and maintain relationships with key clients, partners, and industry stakeholders to support business development and retention efforts.
• Monitor market trends, competitive activity, and customer feedback to inform strategic planning and product direction.
• Evaluate, implement, and optimize sales tools, processes, and technologies to improve efficiency and scalability.
• Prepare regular updates and presentations for the CEO and executive team on sales performance and strategic initiatives.
• Ensure compliance with company policies, pricing guidelines, and contractual terms.