Jobs · Business Development · Washington

VP of Sales

PLACE · Bellingham, WA · 4 days ago
Business Development$150k–$200k/yrFull-time

About the role

We're looking for a VP of Sales who is both a strategic leader and an active, in-the-field seller — a true player-coach. This role owns go-to-market strategy and revenue across the full integrated suite, builds a consultative, needs-first selling motion, and develops the sales leadership bench below them.

Responsibilities

  • Go-to-Market & Customer Ownership
    • Own go-to-market strategy across the full integrated suite — one coherent path to market regardless of which product a customer enters through.
    • Own the customer holistically across the funnel: a single 360-degree relationship, not a series of separate product pitches.
    • Build and drive a consultative selling model that diagnoses customer needs first, then maps the right products and services to fit.
    • Own the enterprise/strategic account motion as its own discipline, distinct from SMB and self-serve/team-led motions.
  • Personal Sales & Closing
    • Personally own and close a portfolio of key deals — strategic accounts, larger teams, and brokerage-level opportunities.
    • Lead by example on discovery, demos, negotiation, and close.
    • Jump into team deals as needed on objections, pricing, and complex multi-product cycles.
  • Team & Leadership
    • Recruit, hire, and coach a high-performing sales org; build the leadership bench below this role by developing managers and directors, not just reps.
    • Design cross-sell/upsell motions across the suite; build comp plans, quotas, and territory/segment structures aligned to company goals.
    • Run pipeline reviews, forecasting, and coaching cadences.
  • Revenue & Forecasting
    • Own forecasting, pipeline reporting, and revenue visibility across the whole portfolio — one source of truth for the CRO and executive team.
    • Deliver against ARR/bookings targets across new business, cross-sell, and expansion.
  • Cross-Functional Partnership
    • Partner with Marketing on pipeline generation and conversion; with Customer Success on handoffs, NRR, and churn.
    • Own the sales tech stack to maximize rep productivity.
    • Feed competitive intel and customer feedback to Product and Marketing leadership.

Requirements

  • 8+ years in SaaS sales, including 3–5+ years in senior sales leadership managing managers — while still actively selling and closing.
  • Proven player-coach track record: personal quota/closing alongside team leadership.
  • Experience building and scaling teams in a subscription/recurring-revenue business, ideally with a multi-product ecosystem (bundling, cross-sell, upsell).
  • Experience building or running a distinct enterprise/strategic account motion.
  • Deep fluency with SaaS metrics: CAC, LTV, win rates, sales cycle, pipeline coverage, NRR/GRR.
  • Track record developing sales managers/directors, not just individual reps.
  • Real estate, proptech, or vertical SaaS experience a strong plus.
  • CRM fluency (Salesforce, HubSpot, or similar).

Nice to Have

  • Existing network/credibility in the real estate industry.
  • Experience selling both self-serve/PLG-adjacent and high-touch enterprise motions.
  • Background scaling a company through Series B–D or similar growth inflection.

Pay

$150,000-$200,000/year, depending on experience, plus variable bonus.

Benefits

  • PTO as needed.
  • Comprehensive insurance coverage.
  • 401(k) match.
  • Stock option grants.
  • Stock purchase plan.

Every team member is an owner, building the “PLACE” they are proud to call “my company.”

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