VP of Product | REMOTE

About the role

Distru is the #1 ERP in the Cannabis Industry with $15B in sales processed through its platform, providing a battle‑tested ERP and B2B eCommerce solution for inventory, manufacturing, sales, and logistics. The company is expanding its ERP foundation with AI infrastructure to deliver an all‑in‑one AI stack, backed by investors such as Felicis Ventures, Global Founders Capital, Poseidon Asset Management, and Village Global. As the first VP of Product, you will work directly with the executive team to navigate product‑market fit in the AI era, own the AI product suite, shape ERP product lines, and build a product organization of 4‑8+ while driving AI‑first processes and cross‑functional collaboration.

Responsibilities

• Own the product direction and strategy across our product lines: Distru ERP, Distru Commerce, Order Agent, Distru Analytics and our AI product suite.
• Deliver a quarterly strategy review to the exec team. Market Landscape, ERP/AI-wedge sequencing, 1 year roadmap, metrics, and resourcing asks.
• Own the product hiring pipeline. Directing the hiring process, defining our bar for hiring, and creatively looking for ways to get top talent.
• Owning the product timeline as a source of truth for the company and technical teams.
• Experiment with the team on AI first product processes and foster team wide adoption.
• Reviewing and iterating on PRDs, designs, and mockups with the product team.
• Working hands on with the team to define PRD standards across the team.
• Ensuring we have high quality MCP + API documentation and supporting materials from other teams such as our knowledge base and product launches.
• Establish an operating cadence with Engineering (planning, roadmap reviews, product-owns-what / engineering-owns-how).
• Working with engineering to shape our data infrastructure (starrocks, Big query, postgres) to better serve internal and external use cases for AI.
• Building foundational features for AI that bring us closer to being an all in one AI stack - Unified data layer, agent builder, workflow builder, MCP, and headless experience.
• Coordinating how product works with Go To Market teams to educate teammates on product features, launch products, and creating AI forward content.
• Foster a culture of taste + conviction around product choices and directions.
• Iterate on our CS, Sales, and customer feedback pipeline.
• Build connections with key customers.
• Measure and track adoption of key features in a shareable way.
• Managing the product team and navigating hard conversations.
• Coaching, hard feedback, performance plans, exits when needed.

Requirements

• You have built and run a product org, including hiring, coaching, and making hard people calls.
• Experience building and shipping MCPs (Model Context Protocol) that are used in production.
• You’ve navigated the expansion of a product