VP of Product Experience

Vision & Strategy

Own and articulate a compelling strategic vision for UX/UI across all F5 platform products, ensuring alignment with broader business goals. Define and implement a design strategy that supports scalability, user engagement, embedding AI-driven features, and seamless multi-product integration. Anticipate industry and customer trends, incorporating AI solutions to improve long-term design philosophy and maintain competitive advantage.

Leadership & Team Development

Lead and inspire a cross-functional team of UX designers, researchers, product designers, and AI specialists. Foster a culture of innovation, continuous improvement, and collaboration at all levels of your team, including the delivery of AI-enhanced experiences. Balance high-level strategy with hands-on involvement by mentoring team members and guiding AI-specific design efforts when necessary.

Collaboration

Partner closely with product management, engineering, AI development teams, marketing, and data analytics teams to seamlessly embed artificial intelligence into F5's user experience goals. Advocate for AI-powered design approaches and maintain strong relationships across the organization to foster user-first and tech-friendly collaboration.

AI-Driven User Experiences

Elevate F5’s approach to integrating artificial intelligence into user research, usability testing, and data-driven decision-making. Design AI-enabled features and interactions that enhance accessibility, personalization, and predictive workflows across products. Champion the seamless application of machine learning and predictive analytics to elevate user satisfaction and operational efficiency.

Execution

Oversee the end-to-end design process for platform features and AI-powered tools, ensuring timely delivery and alignment with product roadmaps. Drive the development of a unified design system that supports AI-driven innovation and scaling across product teams. Deliver measurable impact through enhancements in NPS, adoption, retention, and customer success, with specific focus on outcomes enabled by AI-powered capabilities.

Qualifications

• 12+ years of experience in UX/UI design, with at least 5 years in leadership roles.
• Expertise in platform product design, including embedding artificial intelligence capabilities into products and user workflows.
• Proven track record of implementing strategic visions that transformed product user experiences, integrated AI technologies, and drove business outcomes.
• Deep knowledge of modern design principles, tools, and frameworks, including experience with design systems.
• Strong understanding of user-centered design methodologies, usability best practices, and accessibility standards, plus familiarity with AI design frameworks and pipelines.
• Experience managing, scaling, and mentoring global design teams, particularly in incorporating AI into features.
• Exceptional communication, storytelling, and presentation skills to convey concepts—especially AI-enabled design narratives—to executive stakeholders.
• Demonstrated ability to balance long-term strategy with day-to-day execution.

Pay

The annual base pay for this position is: $311,000.00 - $466,600.00

Benefits

More details about F5’s benefits can be found at the following link: https://www.f5.com/company/careers/benefits