VP of Product Development and Management

About the Role

The VP, Product Development & Management will educate, motivate, and lead the Product Teams, including development, marketing, content, quality control, and science, with an emphasis on health and nutrition. This role acts as chief project manager for all efforts and coordinates these initiatives to meet sales and profitability goals set by the business.

Responsibilities

• Maintains accountability for the projects and objectives of the Product teams.
• Acts as a liaison to promote and enhance the product life cycle between departments.
• Analyzes sales data, market trends, and competitive landscape to identify product opportunities.
• Provides detailed and precise reports to the Executive team to illustrate trends, predictions, and relevant strategies.
• Leads the Science team to review industry trends for ingredients and product launches.
• Approves final product information, materials, features, benefits, specifications, and pricing to ensure accuracy.
• Collaborates on the overall product plan to maximize sales and profitability.
• Works with the Executive Team to determine product strategy.
• Researches and establishes pricing and margins to maximize profits.
• Oversees Content to ensure correct messaging and consistency is maintained.
• Manages employee relations inside and outside the department to develop successful working relationships to achieve goals and objectives.
• Leads the Science division to ensure proper support for moving products forward upon approval and that product statements are scientifically valid.
• Leads the Quality Control Department to address label review, vendor issues, and manufacturing changes.
• Complies with company policies and procedures.
• Performs other duties as needed.

Supervisory Responsibilities

• Supervises and supports a diverse workforce.
• Sets goals and performance expectations for the team.
• Addresses employee or customer concerns and/or elevates them to the Management team.
• Trains and assists employees.
• Manages employees' workloads and schedules.
• Works within budgetary controls.
• Supports the Company’s Safety Programs.
• Acts as an ambassador and champion of the company culture, ethics, and values.
• Performs any other functions and duties assigned and necessary for the smooth and efficient operation of Market America.

Requirements

• Bachelor’s degree in business, marketing, or equivalent disciplines.
• Minimum of seven (7) years of experience with progressive management experience.
• Demonstrated experience in consumer marketing and product development.
• Ability to organize and coordinate multiple projects at once.
• Health & Nutrition knowledge and experience required.

Skills

• Proficient use of MS Office programs: Word, Excel, PowerPoint, and Outlook.
• High energy level, comfortable performing multifaceted strategic projects in conjunction with day-to-day tactical activities.
• Ability to work with diverse personalities; tactful, mature, and flexible.
• Prioritizes and models good communication skills; follows up, provides timely responses, and is proactive and positive in approach.
• Above moderate to high levels in reading comprehension, writing, and speaking in English; active listening; attention to detail.
• Participative management style—advocate of the team concept.
• Results and people-oriented, with judgment to balance other business considerations.
• Service-oriented, but assertive/persuasive.

Travel

Occasional travel as needed, including annual conference participation and related travel.

Physical Requirements and Work Environment

• Normal office environment with little exposure to dust and weather conditions.
• Routinely uses standard office equipment such as computers, phones, cameras, photocopiers, and filing cabinets.
• Regularly required to talk, walk, stand, bend, twist, reach with hands and arms, stoop, kneel, and crouch.
• Ability to raise and lower objects from one level to another, less than twenty (20) pounds.
• Visual acuity must be a minimum of 20/40 (corrected) and normal hand/eye coordination.
• Normal or corrected hearing.
• Must be able to perform in an office environment where ninety (90) percent of work is performed sitting.
• Occasional long or irregular hours of work.