VP of Product
Paceline · San Francisco, CA · 1 wk ago
On-siteMarketing$210k–$230k/yrFull-time
Responsibilities
- Define the launch product, set the go/no-go criteria and decisions, and drive the team to ship with urgency and clarity.
- Lead pricing strategy, tier and paywall design, and conversion experimentation.
- Build out product marketing: positioning, messaging, packaging, and launch motions.
- Partner with engineering to expand and harden our QA practice as we scale across a broader range of users, devices, and wearables.
- Lead organic and product-led growth — ASO, lifecycle, referral, and retention — without relying on paid UA.
- Lead roadmap direction, mentor and level up our PM team, and partner closely with engineering leads across our core product verticals.
- Bring operational rigor to our commerce, rewards, and offers surfaces so they stay reliable, not just shipped.
- Lead our understanding of user behavior through directly operating data analysis and visualization in collaboration with our data team.
- Advocate for the users’ experience in our roadmap and priorities.
- Lead by example the integration of AI tooling as a means to accelerate and enhance our feature development and operations.
- Work closely with the adjacent functions of brand marketing, performance marketing, and commercial to ensure that our products enhance our social contract with users and our company’s business outcomes.
Qualifications
- Experience growing a mobile consumer app primarily through organic and product-led levers.
- Experience building and owning a product marketing function from the ground up.
- Owning a freemium or subscription model: pricing, tiering, paywall design, and conversion testing.
- Runs agile delivery directly: backlog refinement, ticket-writing, ceremonies.
- Owns live consumer or commerce surfaces and keeps them reliable.
- Experiences managing and leveling up PMs.
- Experience in healthcare, insurance, fintech, or rewards/loyalty.
- Familiarity with multi-platform environments (native + React Native).
- Partnership or BD instincts for assembling value-prop bundles with brand partners.
Pay
$210,000 - $230,000 a year
Benefits
- Health, dental, and vision coverage
- Life and AD&D insurance
- 401(k) with company matching
- Voluntary plans — accident insurance and more
- Unlimited PTO
- Commuter benefits
- Wellness benefits
- Company equity