VP of Paid Media

About the role

Take full accountability for Clever's growth and ROAS across all paid channels including Google, Meta, TikTok, ChatGPT Ads, and emerging channels as they mature. Own the entire paid customer journey from ad creative to email and SMS follow-up, and conversion to qualified pipeline.

Responsibilities

• Build, test, and codify a repeatable system for launching, scaling, and pruning channels, ensuring paid growth becomes a reliable internal advantage.
• Set the creative and testing roadmap, diagnosing what's working, killing what isn't, and operating with a high cadence of disciplined experiments across ads, landers, and funnels.
• Define the KPIs, dashboards, and rituals that keep the team and leadership aligned on what's driving profitable growth.
• Stay on the leading edge of paid channels, ad formats, and AI tooling, bringing new bets to the table and having a strong opinion on which ones are worth Clever's time and dollars.

Requirements

• 6 months from now: Fully audit Clever's paid accounts with a clear plan on what to scale, fix, or kill. Move paid execution in-house with the systems and team to support it. Grow monthly paid spend meaningfully while holding or improving ROAS.
• 12 months from now: At least two new channels mature into profitable, scaled growth drivers. Monthly paid spend grows materially with disciplined ROAS across every channel. Paid growth runs fully in-house with a documented testing playbook driving consistent gains. Your team tests the full funnel—ads, landers, lifecycle, conversion—in tight partnership with Sales. Clever's paid function is recognized as one of the highest-performing in our category. 10+ years in paid marketing, with a recent track record of being close enough to the work to speak fluently about ad-level performance, account structure, and landing page diagnostics.

Qualifications

• Has personally managed million-dollar monthly paid budgets at companies where every dollar had to return a measurable, profitable outcome.
• Deep expertise in Google and Meta; strong fluency across TikTok and other emerging paid channels.
• Bias toward building systems and testing playbooks, not just running campaigns.
• AI-forward—actively using AI tooling to compound creative output, audience research, and analysis.
• Excellent communication skills, able to influence across teams and levels.

Skills

• Real estate, fintech, or marketplace industry experience a plus.

Benefits

• Comprehensive Benefits: Medical, dental, vision, and life insurance.
• Paid Time Off: 18 days of PTO (increases with tenure) plus 10 paid holidays.
• Professional Development: Annual budget for learning and career growth.
• Tenure Sabbaticals: Paid sabbaticals to celebrate major milestones.
• Clever Product Benefit: Exclusive access to Clever homeownership perks.
• Work-From-Home Stipend: Support for your remote workspace.
• 401(k): Retirement plan administered through Guideline.
• Parental Leave: 6–12 weeks of paid parental leave.
• Wellness Benefits: Free counseling sessions and optional weekly meditation.

Pay

$220k-275k, OTE: $280-350k with upside potential for overperformance.

Schedule

Remote [United States]