Vice President, Paid Media

About the Role

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients.

Responsibilities

• Develop integrated paid media strategies that align with client objectives, audience insights, and business goals across digital and traditional channels.
• Lead omnichannel media planning across paid social, search, programmatic, video, out-of-home, broadcast, print, and emerging media, ensuring recommendations are grounded in data and tailored to client needs.
• Establish measurement frameworks, monitor campaign performance, and guide optimization strategies that improve efficiency and deliver measurable business outcomes.
• Lead strategic partnerships with media vendors and publishers, evaluating opportunities, emerging technologies, and marketplace innovations that strengthen client programs.
• Serve as a senior advisor to clients, presenting media strategies, guiding investment decisions, and helping clients navigate an evolving media landscape.
• Lead and mentor team members while fostering a collaborative environment where people can learn, grow, and do their best work.
• Contribute to new business efforts, identify opportunities to expand client engagements, and help evolve Zeno's paid media capabilities through innovation and thought leadership.

Requirements

• 10+ years of experience in paid media, media strategy, or integrated marketing within an agency or other fast-paced environment.
• Proven success developing integrated media strategies across Brand, Corporate, and B2B clients.
• Deep understanding of paid media planning across paid social, search, programmatic, video, and emerging channels.
• Experience managing campaigns across platforms including Meta, LinkedIn, TikTok, Pinterest, Snapchat, X, and Google Ads.
• Experience with programmatic display, paid search, and cross-channel media planning.
• Familiarity with SEO and content optimization platforms such as BrightEdge, Moz Pro, SEMrush, or similar tools.
• Strong understanding of media measurement, attribution, optimization, and performance analytics.
• Experience counseling senior clients, leading presentations, and translating complex media strategies into actionable recommendations.
• Strong project management and financial stewardship skills, including experience managing budgets and multiple client engagements.
• Proven leadership experience, including mentoring team members and leading integrated teams.
• Collaborative, adaptable mindset with a passion for innovation, continuous learning, and delivering measurable client impact.

Preferred Qualifications

• Experience supporting ecommerce or retail media campaigns.
• Experience working across integrated communications, public relations, and marketing programs.
• Experience contributing to new business initiatives or agency thought leadership.
• Familiarity with AI-enabled media planning, optimization, or workflow tools.

Pay

$130,000 - $150,000 USD/yr. An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs.

Benefits

• Medical, dental, and vision insurance with prescription plans, as well as short and long-term disability.
• Mental health support through the "Be Kind to Your Mind" program, including a paid subscription to Headspace and access to mental health providers and other services via a best-in-class employee assistance program.
• Employee resource groups for sharing and support.
• Generous vacation, paid holidays, and self-care time.
• 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance, and free access to a certified financial coach.
• Monthly ZenoFit allowance to fund personal activities that bring joy and promote health.