Head of Paid Media

About the role

We're hiring a Head of Paid Media to own subscriber acquisition for StudyFetch. You'll direct $500K+ in monthly paid spend and a creator program running hundreds of creators, and you'll be accountable for opening the new channels we need to hit our goals. That means paid media across TikTok, Meta, Instagram, YouTube, Google, and emerging platforms, and it also means the strategy behind the creator program that produces most of our best-performing ads. We build AI products and we run marketing the same way. You should work with AI daily at an expert level: prototyping creative concepts before briefing them, automating the reporting nobody should be doing by hand, and building internal tools when the team needs something that doesn't exist yet. Manual work that a tool could handle should make you impatient. Student acquisition is seasonal and unforgiving. Back-to-school and exam cycles compress the year into a few windows where the spend has to be right, and we need someone who plans for that curve and holds a CAC target through it.

Responsibilities

• Own the subscriber acquisition strategy for StudyFetch end to end, covering paid media, the creator program, and any new channel that can deliver subscribers at target CAC
• Own paid acquisition across TikTok, Meta, Instagram, YouTube, Google (Search, App, and YouTube campaigns), and emerging platforms
• Direct $500K+ in monthly paid spend, including the channel mix and allocation model: where we spend, against which student segments, at what CAC and ROAS.
• Own the strategy behind the creator program, including which concepts, formats, hooks, and creator profiles we invest in.
• Decide which creator content gets promoted into paid.
• Design the creator program's operating model for high-volume periods
• Identify, test, and open new acquisition channels, with a clear framework for what earns more budget and what gets cut
• Own the creative testing engine inside paid: how much new creative goes live each week, how fast losers get cut, and what the read-out threshold is
• Stay hands-on enough in the accounts to be credible, covering campaign structure, bidding, audience and signal strategy, and budget pacing
• Direct contractors and cross-functional partners on tactical execution, including creator communications, campaign building, scouting, and engineering support for testing infrastructure
• Own tracking and measurement integrity: pixels and SDK events, server-side and CAPI setup,