VP of National & Strategic Partner

About the role

This position requires full-time in-person attendance at our Charlottesville, VA corporate office. Remote work is not available for this role.

What You’ll Do

• Build & Scale National Partnerships
• Identify, develop, and close partnerships with national organizations requiring home services
• Target key verticals including property management, retail, insurance, and enterprise service providers
• Lead deal structuring, pricing models, and contract negotiations
• Create the Partnership Program
• Design and implement a scalable National Partnership Playbook
• Create frameworks for lead flow, service delivery, and franchisee participation
• Build repeatable processes for onboarding and managing partners
• Translate national partnerships into local opportunities across franchisees
• Develop training, FAQs, and communication frameworks
• Ensure alignment, adoption, and performance at the field level
• Integrate with Marketing & NESTO
• Partner with Marketing to activate partnerships through campaigns and co-branded initiatives
• Integrate partnership opportunities into the NESTO platform for lead routing, retargeting, and cross-brand marketing
• Own Performance & Growth
• Drive measurable revenue through national partnerships
• Track and report on KPIs including revenue, adoption, and job flow
• Continuously optimize programs for scalability and profitability
• Build the Future Team
• Develop annual partnership growth strategies and revenue forecasts
• Lay the foundation for a national partnerships team
• Hire and develop team members as the program scales

What We’re Looking For

• 7–12+ years in strategic partnerships, business development, or national accounts
• Experience developing strategic partnerships within franchising, home services, or multi-location businesses strongly preferred
• Proven ability to build programs from scratch and scale them
• Strong negotiation and deal structuring experience
• Ability to operate cross-functionally across operations, marketing, and field teams
• Highly strategic with a bias for action and execution

Compensation

• Base Salary: $130,000 – $150,000
• Performance Bonus: 20% of base
• Revenue-Based Incentives: uncapped earning potential tied to partnership growth
• Total On-Target Earnings: $250,000+

Why Join Us

• Build a program from zero to scale across multiple brands
• Direct impact on company-wide revenue growth
• Work alongside a highly experienced leadership team
• Opportunity to shape the future of partnerships in franchising