VP of Marketing
About the role
Zeno Power is building the future of space and deep ocean nuclear power systems—technology that will enable humanity's next giant leap. Our VP of Marketing will lead the brand, marketing engine, and market adoption efforts, shaping the public identity of a company working on cutting-edge technology.
Responsibilities
- Develop and execute comprehensive brand strategy that positions Zeno as the category leader in nuclear batteries
- Define and evolve Zeno’s brand identity, voice, and narrative across all channels
- Translate complex nuclear technology into clear, compelling storytelling
- Develop and implement an integrated marketing strategy across PR, content, digital, events, and partnerships
- Leverage bold, unconventional marketing campaigns to generate organic attention and conversation
- Create the systems and processes required to scale marketing as the company grows
- Develop go-to-market strategies for Zeno's nuclear batteries, ensuring tight alignment between engineering, business development, and marketing teams
- Turn technical progress into high-quality content across web, social, media, and long-form
- Maintain message discipline across all external communications
- Build Zeno’s presence in key industry, policy, and media conversations
- Prepare executives for high-impact speaking and media opportunities
- Mentor and grow a high-performing marketing team
- Manage agencies and external partners
- Set a high bar for execution, speed, and craft
Requirements
- 10+ years of marketing and communications experience
- 3–5+ years building brand strategy from the ground up at early-stage or high-growth companies
- Deep experience with hardware companies, including the unique challenges of marketing physical products with long development cycles
- Senior-level strategic thinking with a track record of measurable brand-building success
- Demonstrated experience translating complex technical concepts into compelling narratives for diverse audiences
- Proven track record of building, motivating, and developing high-performing teams
Preferred Experience
- Creative fearlessness — launching campaigns that make people talk
- Comfort with ambiguity and scrappiness — building something from nothing with limited resources
- Understanding of defense, aerospace, or deep tech ecosystems
- Native fluency in social media dynamics, particularly X culture
- Executive presence and coaching ability — working effectively with founders and C-suite leaders
- Genuine passion for the mission — accelerating humanity's expansion into new frontiers, from the seabed to the lunar surface
- Experience working with technical founders or scientists
- Background in community building or grassroots movement creation
- Track record of securing earned media in top-tier outlets
- Video production or content creation skills
- Experience in highly regulated or sensitive industries
Job Functions
The position requires in-office presence in Seattle (South Lake Union) or Washington, D.C. on Tuesdays, Wednesdays, and Thursdays; remote work is optional on Mondays and Fridays. Travel is required, 25–40%. Physical demands include sitting and/or standing for extended periods, bending/stooping, grasping/gripping, fine motor control (hands).
Compensation and Benefits
The anticipated salary band for this position is $180,000-$250,000. The final job level and compensation will be determined by various factors such as a candidate's relevant work experience, years of relevant experience, skills, qualifications, certifications, and other business considerations. In addition to competitive compensation, we also offer a generous benefits package, which includes:
- Stock options
- Flexible paid time off
- 401k plan with employer match
- 16 weeks of paid family leave
- 11 observed company holidays
- Employer HSA contributions
- Life insurance
- Transit benefits to put toward commuting expenses
- Medical, dental, and vision insurance
- Relocation assistance
- Professional development
- Employee recognition program
- Company-sponsored ClassPass benefit to support employee wellness
- Dog friendly office
Physical Demands and Work Environment
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to talk or hear. Specific vision abilities required by this position include close vision, distance vision, peripheral vision, and the ability to adjust focus. The noise level in the work environment is usually moderate.