VP of Marketing

About the role

We're looking for a Vice President of Marketing to lead the engine that drives our B2B growth. This is a senior leadership role for someone who has done this before — built demand gen infrastructure from scratch, managed multimillion-dollar budgets, run ABM programs at scale, and knows what a modern B2B marketing stack looks like.

What You'll Do

• Demand Generation
• Own end-to-end B2B demand generation strategy — from awareness through pipeline creation — across broker, consultant, and employer segments
• Design and operate a content-driven ABM engine that targets high-value accounts with precision and scale
• Build and manage a full ABM tech stack including intent data, account scoring, personalization, and orchestration tools
• Partner closely with Sales and SDR leadership to ensure marketing programs translate directly into pipeline and revenue
• Paid Media & Digital Programs
• Lead paid media strategy and execution across digital display, SEM, CTV, LinkedIn, and programmatic
• Manage multimillion-dollar media budgets with a focus on measurable pipeline contribution and CAC efficiency
• Continuously optimize channel mix and creative based on performance data
• Content & Nurture
• Develop a content strategy that supports every stage of the buyer journey — from first touch to close — with assets built for broker, Regional Sales Manager (RSM), and employer audiences
• Build and own SDR sequences and marketing nurture programs that keep prospects engaged across long sales cycles
• Own website strategy and optimization, including conversion rate improvement and intent-signal activation
• AI & Marketing Technology
• Champion the use of modern AI tools across the function — from content production to campaign optimization to intent signal analysis
• Maintain and evolve the marketing tech stack to ensure the team is operating with best-in-class tools and workflows
• Team Leadership
• Lead and develop a high-performing marketing team that executes across channels with speed and accountability
• Define team structure, role scope, and future hiring needs as the company scales
• Report to the CMO; partner closely with Sales, Product, and Operations leadership

What You'll Bring

• 10+ years of B2B marketing experience, with at least 5 years in a senior leadership role
• Deep expertise in demand generation and ABM
• Proven track record managing multimillion-dollar paid media budgets
• Experience working alongside SDR/BDR teams
• Fluency with modern AI tools and a clear point of view on how to apply them across a B2B marketing function
• A builder's mentality — you thrive where infrastructure still needs to be created
• Strong analytical skills and comfort using data to make decisions and report on performance
• Executive presence — you can represent marketing credibly to C-level stakeholders and board audiences

What You'll Get

• Competitive salary, uncapped incentive bonus, and equity package
• Comprehensive Medical, Dental, and Vision benefits
• A 401k retirement plan
• Paid vacation and company holidays
• Opportunity to make an impact at a rapidly growing mission-driven company transforming healthcare in the U.S.

Sidecar Health is an Equal Opportunity employer committed to building a diverse team.