VP of Marketing

About the role

You will own SchooLinks' market narrative, competitive positioning, and how we show up in the market. This isn't delegated to an agency—you love crafting messaging frameworks, value propositions, and positioning strategies. You leverage intelligence from our Government Relations lead to align our narrative to policy trends, funding opportunities, and regulatory landscapes.

Responsibilities

• Own SchooLinks' market narrative, competitive positioning, and how we show up in the market.
• Leverage intelligence from our Government Relations lead to align our narrative to policy trends, funding opportunities, and regulatory landscapes.
• Translate policy language into market positioning within days, not months.
• Own win/loss analysis, competitive battlecards, and sales enablement on positioning.
• Know our win rate by competitor, by deal size, by vertical—and adjust positioning based on what's actually closing deals.
• Own the process from asset creation to campaign refinement.
• Build, test, and iterate campaigns yourself with the team.
• Be accountable for moving conversions, win rate, CAC rates every quarter.
• Care about each response's fidelity. Often lead our response strategy, but jump in to write, edit, and refine proposals when quality and scale demands it.
• Know our win rate, average proposal score, and time-to-response metrics cold.
• Measure pipeline generated per event dollar spent and kill underperforming events without sentimentality.
• Manage influence through persuasion, negotiation, and consensus building.
• Have strong commercial chops—ideally honed through product marketing and digital marketing.
• Have a passion for revenue and growth and empathy for startup culture.
• Have an analytical and process-oriented operational mindset.
• Have a demonstrated desire for continuous learning and improvement.

Requirements

• 5+ years experience in leading marketing organizations, ideally in enterprise software and SaaS in education technology.
• Experience in selling complex technology solutions to government entities with multi-stakeholders.
• Ability to manage influence through persuasion, negotiation, and consensus building.
• Strong commercial chops—ideally honed through product marketing and digital marketing.
• Passion for revenue and growth and empathy for startup culture.
• An analytical and process-oriented operational mindset.
• A demonstrated desire for continuous learning and improvement.

Benefits

• 100% health care coverage for Employee
• 401K with company matching
• Dental & Vision
• Parental Leave
• Subsidized gym membership
• Remote work stipend
• Annual team offsite