VP of Marketing

About the role

This role is for a Vice President of Marketing based in the Atlanta, GA area. The ideal candidate will lead Rev.io's marketing organization through the next stage of growth.

Responsibilities

• Own and lead Rev.io’s overall marketing strategy, operating plan, budget, and performance metrics.
• Build and execute a demand generation engine that drives qualified pipeline, marketing-sourced opportunities, and revenue growth.
• Partner closely with Sales to improve lead quality, conversion rates, campaign effectiveness, and go-to-market execution.
• Lead product marketing strategy, including positioning, messaging, competitive differentiation, launch planning, and sales enablement.
• Strengthen Rev.io’s brand presence in target markets through thought leadership, content, events, digital campaigns, analyst/industry engagement, customer advocacy, and MSP-focused market education.
• Develop segmented marketing strategies for existing clients, prospects, strategic accounts, and partner channels.
• Support expansion initiatives across Rev.io’s product portfolio, including Billing, PSA, Payments, Cyber Protect, ODIN, and Revii.
• Use data to measure funnel performance, campaign ROI, attribution, conversion, and revenue impact.
• Lead, coach, and develop a high-performing marketing team across demand generation, content, product marketing, digital, events, and marketing operations.
• Partner with Product, Customer Experience, and Executive Leadership to ensure market feedback informs roadmap, messaging, and growth strategy.
• Improve marketing systems, processes, reporting, and operational discipline to support scalable growth.
• Represent Rev.io externally as a credible voice in the market when appropriate.

Qualifications

• Must be based in the Atlanta, GA area.
• 10+ years of progressive B2B marketing experience, with at least 5 years in senior marketing leadership.
• Proven success leading marketing for a SaaS, software, technology, telecom, MSP, managed services, or recurring revenue business; MSP market experience strongly preferred.
• Strong understanding of MSP buyer personas, channel/partner marketing, demand generation, and go-to-market strategies for recurring revenue technology businesses.
• Demonstrated ability to generate measurable pipeline and revenue impact.
• Strong understanding of demand generation, product marketing, brand strategy, marketing operations, lifecycle marketing, and sales enablement.
• Experience partnering with Sales leadership in a metrics-driven revenue organization.
• Able to translate business strategy into clear marketing priorities and execution plans.
• Strong analytical skills and comfort managing marketing performance through dashboards, attribution, funnel metrics, and ROI analysis.
• Experience leading teams through growth, change, and prioritization.
• Excellent communication skills with the ability to influence executives, cross-functional partners, and team members.
• Comfortable operating strategically while also staying close enough to the work to drive execution.

Skills

• Strategic thinking and execution.
• Ability to build and execute marketing strategies.
• Experience in B2B marketing, particularly in SaaS, telecom, MSP, and recurring revenue businesses.
• Strong understanding of MSP buyer personas and market dynamics.
• Proficiency in demand generation, product marketing, brand strategy, and marketing operations.
• Ability to lead and develop a high-performing marketing team.
• Experience in scaling marketing-sourced opportunities and improving conversion across the full funnel.
• Product marketing background, especially in multi-product environments.

Benefits & Perks

• Generous HSA employer contribution
• 401k with generous company match and immediate vesting
• Unlimited PTO
• Paid parental leave
• Company-paid life and disability insurance
• Monthly tech reimbursement
• Monthly fitness reimbursement
• Education and development stipend
• Time off to volunteer at the organization of your choice, as well as company-level volunteer opportunities
• Clear and documented career path for your position
• True open-door policy with opportunities to give feedback to leadership on a continual basis through 1:1 sessions multiple times per year