VP of Marketing

About the role

PlanITROI is the world's leader in Lifecycle Services and IT Asset Disposition, focused on reuse as intended use. Celebrating 25 years in business, we are ranked in the top 10 in the world at what we do. We are looking for a marketing leader who can tell our story properly—a story that has never been told the way it deserves to be told. You will build everything: the brand, inbound engine, website, thought leadership platform, and PR presence. You are the architect. You own it, you solve it, and you get it done.

The mission matters too. PlanITROI exists to provide affordable technology to people who need it most. Through our Digital Dreams 501(c)(3) program, we have changed over 1 million lives. That combination of enterprise credibility, 25 years of operational excellence, and genuine social purpose is almost impossible to find in a senior B2B marketing role.

You will market to the most prestigious ICP worldwide: Fortune 500 companies, global financial institutions, major healthcare systems, and federal agencies. Every piece of content you create, every campaign you launch, every story you tell is aimed at the people who run technology at the largest organizations on earth. You will have a direct line to a visionary leadership team that thinks in decades, not quarters, and that will trust you to translate that vision into a brand the market cannot ignore. When you deliver, the path to CMO is real, and it is fast.

What we are trying to solve

PlanITROI has built a world-class operation, but our brand, digital presence, and marketing engine have not kept pace with the company we have become. We are too invisible in the channels where our future clients are researching, learning, and making decisions. We lack a cohesive marketing strategy and the infrastructure to execute one consistently. Our story, our capabilities, our innovation, and our impact are not reaching the people who need to hear them. This role exists to close that gap through strategic leadership, modern marketing expertise, and the brand infrastructure required to make PlanITROI impossible to ignore.

Are you the right fit?

The right person for this role will read this list and feel energized. If you can answer yes to everything here, we want to hear from you:

• You are energized by the opportunity to build from the ground up at a company with 25 years of reputation and credibility. A blank canvas and real ownership excite you.
• You have a trusted network of freelancers, content creators, video producers, and specialist resources you can deploy.
• You have personally owned a full website rebuild from strategy through launch, and you can point us to the live site.
• You think strategically and know how to direct specialists. You bring the vision and the plan.
• You can form a clear, confident point of view quickly. You listen deeply, learn the business, and turn what you learn into a concrete plan.
• You research before you contact us. You understand PlanITROI, our competitors, and where there is opportunity for growth.
• Digital Dreams and the impact on more than 1 million lives genuinely move you. The mission is part of the reason you want to show up.

What you must bring with you on day one

PlanITROI is ready to invest and build at the speed envisioned; you must arrive already equipped. We are not constructing a large internal marketing department on day one. The expectation is that you bring a trusted bench of external resources who know how you operate and can begin contributing immediately. If you can answer yes to all six questions below, you are exactly the kind of marketing leader we want to meet:

• Do you have freelancers, content creators, video producers, designers, and other specialists you could activate in your first week?
• Do you have PR and media contacts in B2B technology or IT services who know you and will take your call?
• Do you have web development and design partners you trust to execute a full website rebuild?
• Do you have SEO, GEO, and AEO capability either within your own practice or through a proven partner?
• Have you successfully directed specialist agencies toward clearly scoped deliverables without becoming dependent on large retainers or losing control of the strategy?
• Do you have a fully formed, opinionated point of view on what a modern B2B inbound engine looks like and a track record of building one?

What the perfect candidate looks like

• You have built your career in growth-stage or mid-market B2B technology environments where resources were lean, the playbook was not handed to you, and the results were yours to own.
• You are comfortable operating in a fast-paced environment where momentum, responsiveness, and high-quality execution matter.
• You have marketed to Fortune 500 procurement leaders, global CIOs, IT Directors, and enterprise decision-makers. You understand their buying cycles, their language, and what gets their attention.
• Your background includes B2B hardware, IT services, managed services, device lifecycle, SaaS, or an adjacent technology category.
• You are equally comfortable developing the story and building the machine that delivers it.
• You understand the difference between pursuing perfection and delivering excellent work with speed, judgment, and attention to detail.

Qualifications and requirements

• 10+ years of progressive B2B marketing experience with significant leadership responsibility.
• Growth-stage or startup background where you personally built marketing infrastructure, teams, programs, and processes.
• Enterprise B2B ICP fluency, including experience marketing to Fortune 500 and global enterprise buyers.
• B2B technology background, ideally in hardware, IT services, managed services, lifecycle services, SaaS, or an adjacent category.
• Proven brand builder with experience developing positioning, messaging, and market presence.
• Storyteller and executor: Writes compelling narratives AND builds the systems that deliver them at scale.
• Demonstrated PR and thought leadership results.
• Experience owning a full website rebuild from strategy through launch.
• Strong command of modern marketing tools, AI, automation, and data.
• Practical understanding of SEO, GEO, and AEO.
• Ready-to-deploy network of external marketing specialists and resources.
• Strong vendor manager: Builds lean teams, deploys external resources strategically, and holds every person and agency accountable to specific outcomes and deadlines.
• Agile under pressure and comfortable adapting as priorities evolve.
• Thinks in years and executes in weeks.
• Owns the role: Sets priorities, meets deadlines, holds themselves to high standards, and communicates proactively.
• Mission-driven: PlanITROI's Digital Dreams program has impacted over 1 million lives with affordable technology. If that does not genuinely move you, this is not the right role.
• This role operates in Eastern Time.

Key responsibilities

Website Strategy and Rebuild

• Lead the end-to-end strategic rebuilding of the PlanITROI website.
• Audit existing sites across SEO, GEO, AEO, conversion, content, messaging, and user experience.
• Create a digital experience that tells the full PlanITROI story and positions the company as the market leader.
• Own the project roadmap and timeline; manage every internal and external resource through execution and launch with clear accountability to agreed timelines and outcomes.

Thought Leadership and PR

• Build and execute a thought leadership strategy that establishes PlanITROI and its executives as recognized voices in Lifecycle Services, ITAD, sustainability, reuse, and the circular economy.
• Develop executive narratives, byline content, speaking opportunities, media relationships, and industry visibility.
• Build a proactive PR engine that earns meaningful coverage and strengthens market reputation.

Inbound Marketing and Digital Visibility

• Build a modern B2B inbound marketing engine from the ground up.
• Develop strategies that increase visibility, engagement, qualified traffic, and enterprise opportunities.
• Own SEO, GEO, AEO, content strategy, campaign strategy, digital performance, and attribution.
• Ensure PlanITROI is visible wherever enterprise buyers are researching Lifecycle Services and ITAD solutions.

Brand Strategy and Messaging

• Clarify and strengthen brand positioning, messaging, and brand architecture.
• Translate a complex 25-year company story into clear, compelling language the market understands.
• Create consistency across digital, sales, executive communications, events, PR, and customer-facing materials.
• Build a brand that reflects the quality, innovation, scale, and impact of the organization behind it.

Executive Presence and Physical Events

• Build the strategy that strengthens PlanITROI's executive presence in the market.
• Identify and pursue high-value speaking opportunities, conferences, industry events, and thought leadership platforms.
• Ensure physical events reinforce the broader brand and growth strategy rather than operating as isolated marketing activities.

Team Building and External Resource Management

• Build a lean, high-output marketing function.
• Determine what capabilities belong internally and what should be supported through specialized external resources.
• Hold every external vendor and resource accountable to clear deadlines, defined quality standards, and measurable outcomes, with a strong focus on results.
• Provide clear strategic direction so specialists understand exactly what they are building, why it matters, and what success looks like.
• Identify capacity or capability gaps early and bring forward practical, costed solutions.

30/60/90-day plan

• First 30 Days: Listen, Learn, and Assess
• Days 31 to 60: Build the Foundation
• Days 61 to 90: Launch and Measure

What success looks like at one year

By year one, PlanITROI looks and sounds like the market industry leader it is. Our website is a powerful sales and brand asset. Our thought leadership and PR presence consistently generates visibility and engagement. Marketing is a measurable driver of enterprise pipeline and revenue. Our brand and story are clear, consistent, and compelling across every channel. PlanITROI is visible, respected, and impossible to ignore in the markets that matter most. The foundation is built, the engine is running, and the trajectory is set for continued growth.