VP of Marketing

Location: Franklin, TN (In-Person, Mon–Thu / WFH Fridays) – Full-Time role reporting to the CEO.

About the role

We’re hiring a VP of Marketing to build and lead the function from the ground up. You’ll own brand, demand generation, content, creator/influencer programs, and go-to-market strategy. You’ll be both the architect and the executor—setting the vision and shipping the work. This is a player-coach role: on Monday you might be building a campaign strategy for a new vertical, on Tuesday writing the ad copy and launching it, and on Wednesday reviewing attribution data and re-allocating budget. If you’ve only operated in large marketing orgs where strategy and execution are separate jobs, this isn’t the right fit.

Responsibilities

• Demand generation – paid media, performance marketing, conversion optimization, newsletter and media partnerships. You’ve run real budget and can show the math on every dollar.
• Brand and positioning – how Thnks shows up in the market, the story we tell, and why it matters. You’ll sharpen our category position and own the creative direction.
• Content – website, landing pages, campaign assets, thought leadership. You’ll either create it yourself or build the team to do it.
• Creator and influencer programs – a coordinated network of practitioners who tell authentic stories about relationship-driven selling.
• Go-to-market by vertical – develop industry-specific messaging and targeting for our highest-performing segments.
• Team building – hire and lead a small, high-output marketing team over the next 6–12 months.

Requirements

• Startup experience – you’ve been at a company with fewer than 50 people. You know what it means to build something from nothing with limited resources and no playbook handed to you.
• Product-led growth – you understand PLG funnels, self-serve conversion, lead scoring, PQL frameworks, and how marketing feeds a bottoms-up sales motion. This isn’t a traditional enterprise demand-gen role.
• Demand gen and brand – you don’t live on just one side of the house. You can build a paid media engine and develop a brand point of view. We need both from one leader.
• AI-native – you use AI tools every day for content, creative, research, data analysis, campaign optimization, and reporting. This isn’t a nice-to-have.
• E-commerce or transactional model experience – our business is consumption-based, not subscription-based. Experience with transactional, marketplace, or e-commerce models where you optimize for purchase frequency and AOV, not just lead gen, is a strong plus.
• Strong writer – you can write positioning, campaign copy, investor communications, and a LinkedIn post that people actually engage with.
• Local commitment – you are a Middle Tennessee professional able to work in-office four days a week at our Franklin headquarters.

Nice to have

• Creator economy expertise – background in influencer/creator marketing in B2B.
• Scale mastery – experience helping to scale a company past $100M+ revenue.

Benefits

• Comprehensive medical, vision, and dental insurance (80–100% employer-covered).
• 401(k) matching to support your long-term goals.
• Monthly cell phone and internet stipend.
• 20 PTO days, company-paid holidays, and work-from-home Fridays.
• Company-paid life and long-term disability insurance.
• Regular team-building and volunteering events.

About Thnks

Thnks is the leading platform for real-time business relationship building. We make it effortless for professionals to send small, thoughtful gestures—a coffee, a lunch, an Uber credit—in seconds, with no address needed and enterprise compliance built in. Our customers include Fortune 500 companies, high-growth startups, and everything in between across industries like insurance, healthcare, financial services, and commercial real estate.