VP of Marketing

Location: Austin, TX – In Office. Department: Marketing. Reports To: CRO.

About inKind

inKind is transforming the way restaurants access growth capital and build relationships with their guests. Sitting at the intersection of hospitality, fintech, consumer technology, and loyalty, our platform helps restaurant operators grow while giving consumers a better way to discover, experience, and engage with restaurants. We are entering our next stage of growth, aiming to become the market‑leading brand in dining and one of the most recognized consumer brands in hospitality.

Role Summary

The VP of Marketing will own the strategy, execution, and continuous optimization of inKind's marketing function across growth, brand, lifecycle, acquisition, retention, content, partnerships, and product marketing. This critical leadership role will guide the company from high growth to true market leadership, combining brand building with commercial performance to ensure every marketing investment drives sustainable growth and long‑term brand equity.

Responsibilities

• Hyper‑Scale Growth – Build the marketing strategy required for the next paradigm of rapid growth, identify growth engines, create repeatable acquisition models, anticipate talent, systems, and infrastructure needs, and balance aggressive growth with disciplined economics.
• Growth & Customer Acquisition – Own the overall consumer growth strategy, develop a diversified acquisition mix (paid, organic, referral, partnership, local, emerging), set performance expectations across the funnel, and manage key metrics such as CAC, conversion, activation, retention, frequency, and LTV.
• Build a Market‑Leading Brand – Define and evolve brand strategy, positioning, voice, and creative direction; build awareness, consideration, preference, and affinity at scale; create breakthrough campaigns and brand moments; ensure brand and growth marketing work together; and establish consistent brand experiences across all touchpoints.
• Lifecycle, CRM & Retention – Own lifecycle marketing across the full customer journey, develop sophisticated segmentation and personalization, improve onboarding, activation, engagement, frequency, reactivation, and retention, and partner with Product and Data to turn behavioral signals into actionable programs.
• Optimization & Analytics – Build a data‑driven organization with clear dashboards and KPIs, regularly analyze performance, develop a rigorous testing framework, translate insights into recommendations for leadership, and create measurement frameworks for both short‑term performance marketing and long‑term brand impact.
• Product & Partner Marketing – Collaborate with Product to influence roadmap and go‑to‑market strategy, develop positioning and launch plans for new products and partnerships, create programs that deliver value to consumers, restaurant partners, and inKind, and leverage product capabilities as acquisition and brand‑building mechanisms.
• Marketing Leadership & Execution – Set overall strategy while staying close to execution, build and coach a high‑performing team capable of hyper‑growth, plan organizational scaling (2x, 5x, 10x), define ownership and accountability, evaluate existing capabilities and agencies, manage investment with a focus on ROI, and foster a culture of experimentation, urgency, creativity, and continuous improvement.

Qualifications

• 10+ years of progressive marketing experience, including senior leadership responsibility.
• Firsthand experience operating through hyper‑growth or hyper‑scale, ideally with national consumer adoption.
• Proven track record transforming a growing company into a market‑leading or category‑defining brand.
• Experience in high‑growth consumer, marketplace, fintech, hospitality, loyalty, e‑commerce, or technology businesses.
• Demonstrated success scaling consumer acquisition and retention.
• Strong background across growth marketing, brand, lifecycle/CRM, segmentation, and performance optimization.
• Ability to build and scale high‑performing marketing organizations.
• Analytical expertise using customer and performance data to drive decisions.
• Experience managing significant marketing investments and evaluating channel‑level ROI.
• Executive communication and cross‑functional leadership skills.

What Success Looks Like

• Established a clear strategy for taking inKind from high growth toward true market leadership.
• Significantly increased awareness and consideration of the inKind brand.
• Created a differentiated market position for inKind.
• Built scalable acquisition engines capable of supporting the next stage of growth.
• Improved customer acquisition efficiency and funnel conversion.
• Increased customer activation, engagement, frequency, retention, and LTV.
• Strengthened lifecycle, personalization, and segmentation capabilities.
• Established marketing and brand dashboards, experimentation frameworks, and performance accountability.
• Built the team, systems, processes, and capabilities required to support hyper‑scale.
• Enhanced integration between Marketing, Product, Data, and commercial teams.
• Positioned inKind on the path to becoming the market‑leading consumer brand in its category.

Why inKind

This is an opportunity to join inKind at an inflection point. The foundations have been built and the business is scaling rapidly. The role offers the chance to shape strategy, organization, brand, and growth engine, building a marketing organization and brand that makes inKind synonymous with how people discover and experience restaurants.

Who We Are

inKind connects passionate diners with exceptional restaurants across the country. It partners with thousands of restaurants and millions of users who want to discover great places, dine confidently, and earn meaningful rewards. Through the inKind app, guests earn 20% back every time they dine, turning everyday meals into something more rewarding. From celebrated restaurant groups like José Andres and Michael Mina to beloved neighborhood favorites, inKind helps diners explore the best restaurants while supporting the restaurants and chefs who shape how their cities eat. Rooted in hospitality and built on a win‑win philosophy, inKind exists to help great restaurants thrive while inspiring guests to dine out.