VP of Marketing
FormAssembly · United States · 1 mo ago
RemoteRemoteMarketingFull-time
What You'll Do
- Drive Growth & Pipeline
- Own marketing-sourced pipeline and revenue targets
- Lead demand generation across digital, paid, SEO/AEO, and lifecycle marketing
- Optimize funnel performance and conversion rates
- Build a Category-Defining Brand
- Shape and elevate FormAssembly's brand and positioning
- Oversee content, PR, and thought leadership strategies
- Ensure consistent, compelling messaging across all channels
- Lead Product Marketing
- Define product positioning and differentiation
- Partner with Product and Sales on the go-to-market strategy
- Deliver high-impact sales enablement tools
- Own Marketing Operations
- Build a data-driven marketing engine with clear KPIs
- Manage marketing tech stack, automation, and analytics
- Report on performance, ROI, and growth insights
- Build & Lead a High-Performing Team
- Recruit, mentor, and scale a world-class marketing team
- Foster a culture of accountability, innovation, and collaboration
- Manage budget and resource allocation
Requirements
- 8-10+ years of marketing experience, with leadership in B2B SaaS
- Proven success in driving pipeline growth and revenue impact
- Deep expertise in demand generation, SEO/AEO, and digital marketing
- Strong experience with enterprise and mid-market audiences
- Exceptional leadership and cross-functional collaboration skills, with experience partnering closely with Sales leadership, Product leadership, Customer Success, executive teams, and private equity stakeholders
- Analytical mindset with a passion for data-driven decision-making, including experience managing funnel KPIs, marketing attribution, and forecasting
- Experience in compliance, data security, or workflow automation
- Experience in scaling marketing teams in high-growth environments
- Experience with Salesforce
- Experience with go-to-market planning