VP of Marketing

Description

How to apply:
*Complete an Online Application at our website[www.capedcu.com]{rel="noreferrer noopener"}for the specific job opportunity that interests you. Resumes are not accepted in lieu of an application.

Vice President of Marketing

• Develop and execute a comprehensive, enterprise marketing strategy aligned with CapEds Business Plan and Strategic Plan.
• Lead initiatives that support membership growth, product adoption and simplification, or relationship deepening and retention.
• Continuously recalibrate marketing strategy and resource allocation to align with evolving business priorities.

Essential Functions & Responsibilities

• Enterprise Growth & Marketing Strategy
• Member Experience & Journey Integration
• Digital Experience & Innovation
• Brand, Market Positioning & Community Presence
• Product & Growth Enablement
• Analytics, Performance & Financial Discipline
• Compliance, Governance & Risk Alignment
• Leadership & Organizational Development