VP of Marketing
Position Summary
The Vice President of Marketing provides strategic leadership and execution oversight for all marketing, brand, and communications initiatives across Experience Senior Living's portfolio of communities. This role is responsible for developing integrated marketing strategies that drive occupancy, strengthen brand recognition, and support operational and sales goals while ensuring consistency, quality, and measurable return on investment. The VP of Marketing partners closely with Sales, Operations, Development, and Executive Leadership to optimize lead generation, brand standards, marketing technology, and customer engagement while fostering innovation, collaboration, and continuous improvement across the organization.
Key Responsibilities
Develop and execute comprehensive marketing strategies aligned with occupancy, growth, and brand positioning goals
Establish, document, and maintain marketing brand standards and operational brand guidelines
Provide quality control oversight for all branding, messaging, and marketing collateral
Guide internal and external communications strategy, including PR, media relations, and thought leadership initiatives
Lead grand openings, milestone events, community launches, and strategic partnerships
Grow and optimize the lead database through both organic initiatives and paid marketing efforts
Partner with Sales leadership to ensure effective lead flow processes and timely follow-up
Implement community campaign calendars aligned with occupancy targets
Create passive campaigns to nurture inactive prospects
Monitor CRM utilization to ensure accurate lead tracking, reporting, and performance visibility
Assess and continuously optimize the company website for performance, SEO, and user experience
Direct agency partnerships supporting SEO, digital advertising, social media, and digital campaigns
Evaluate marketing technology platforms, tools, and AI solutions to improve efficiency and effectiveness
Create standardized reporting dashboards, templates, and Power BI analytics for leadership visibility
Create marketing plans and budgets for new developments and ongoing community operations
Develop quarterly marketing budgets and performance evaluations for each community
Coordinate signage, leasing center branding, fence wraps, and development-related marketing materials
Oversee procurement of branded apparel, promotional items, and community marketing assets
Conduct quarterly community site visits to ensure brand compliance and marketing effectiveness
Collaborate with Operations, Sales, and Development teams on market positioning before and after community openings
Support community-specific marketing needs and ensure alignment with corporate brand standards
Manage marketing agencies and vendors to ensure performance, ROI, and alignment with strategic goals
Evaluate marketing spend effectiveness and provide recommendations to maximize ROI
Monitor vendor performance across the marketing and sales funnel to identify gaps and opportunities
Foster a high-performing culture focused on innovation, collaboration, and accountability
Lead cross-functional collaboration with Sales, Operations, Development, and Executive Leadership
Skills, Knowledge, and Expertise
Strategic marketing leadership with strong analytical and ROI-focused decision making
Expertise in digital marketing, CRM optimization, brand management, and demand generation
Strong collaboration skills with Sales, Operations, Development, and Executive Leadership
Exceptional communication, presentation, and stakeholder engagement skills
Innovative mindset with familiarity in emerging marketing technologies, including AI-driven tools
Strong organizational leadership with a focus on culture building
Benefits
Medical, dental, vision, STD/LTD, life and voluntary life insurance
401(k) with employer matching
Paid holidays
Up to 20 days PTO in the first three years
Compensation
$175,000-$200,000
Application Deadline
We anticipate reviewing applications through June 28th, 2026.