Director of Marketing

Responsibilities

• Develop and execute Cobalt AI's overall marketing strategy.
• Own messaging, positioning, and competitive differentiation across target industries and buyer personas.
• Translate business priorities and product launches into measurable marketing initiatives.
• Serve as the internal expert on ideal customer profiles (ICP), customer insights, and market intelligence.
• Partner closely with executive leadership on go-to-market strategy.
• Build and execute multi-channel demand generation campaigns targeting enterprise buyers.
• Manage digital campaigns, email marketing, partner marketing, and lead nurture programs.
• Optimize campaign performance based on lead quality, conversion rates, pipeline contribution, and revenue impact.
• Collaborate closely with Sales on target accounts, campaign execution, lead routing, and follow-up.
• Develop high-quality marketing content across the buyer journey, including case studies, one-pagers, sales presentations, landing pages, website content, email campaigns, and thought leadership.
• Create sales enablement materials such as battle cards, pitch decks, objection handling guides, and product collateral.
• Ensure all messaging is technically accurate, differentiated, and aligned with the Cobalt AI brand.
• Lead planning and execution for major industry events, including GSX and ISC West.
• Manage event strategy, logistics, lead capture, post-event follow-up, and ROI reporting.
• Evaluate sponsorship and field marketing opportunities that align with target accounts and business goals.
• Own and optimize Cobalt AI's marketing technology ecosystem, ensuring Salesforce and integrated platforms support scalable demand generation, lead management, campaign execution, and pipeline reporting.
• Manage and optimize integrations between Salesforce and marketing automation, sales engagement, website, analytics, and data enrichment platforms.
• Develop and improve lead routing, lead lifecycle processes, campaign tracking, and attribution models that provide visibility into marketing's contribution to pipeline and revenue.
• Identify opportunities to improve marketing systems, automation, reporting, and operational efficiency.
• Manage external agencies, technology vendors, and marketing partners as needed.

Qualifications

• 8+ years of B2B marketing experience.
• 3+ years leading or owning the full marketing function.
• Expert experience using Salesforce as a marketing CRM, including campaign management, lead lifecycle management, reporting, dashboards, campaign attribution, and pipeline analytics.
• Hands-on experience managing and optimizing marketing technology platforms, including CRM, marketing automation, sales engagement, analytics, website, and data enrichment tools.
• Experience building or improving CRM processes, marketing workflows, campaign execution, lead routing, and marketing reporting.
• Exceptional writing, messaging, and content development skills.
• Strong project management and cross-functional collaboration experience.
• Comfortable operating with a high degree of ownership and autonomy.
• Preferred: Experience in physical security technology, access control, video surveillance, alarm monitoring, or related industries.
• Experience marketing to enterprise security, facilities, risk, or compliance leaders.
• Experience with sales engagement platforms, account-based marketing (ABM), and data enrichment tools.
• Experience with CMS platforms and website management.
• Familiarity with marketing automation platforms such as HubSpot, Marketo, or Pardot.
• Experience implementing or optimizing marketing technology integrations and reporting.