Director of Marketing

About the role

The Director of Marketing is responsible for driving customer acquisition, revenue growth, lead generation, customer retention, and market expansion across Easton Select Group and its portfolio of brands. This role serves as the company's senior marketing leader focused on accelerating profitable B2C growth through data-driven marketing strategies, demand generation programs, customer lifecycle marketing, and conversion optimization.

Key Responsibilities

• Own B2C revenue growth goals and marketing-driven sales performance across all Easton Select Group brands

• Develop and execute customer acquisition strategies that increase qualified leads, appointments, sales opportunities, and revenue

• Create scalable growth marketing programs focused on increasing market share, customer penetration, and brand demand

• Optimize marketing funnels to improve lead conversion rates, appointment-setting performance, sales close rates, and customer acquisition costs

• Build customer segmentation strategies to increase marketing effectiveness and improve return on investment

• Develop customer retention, loyalty, referral, and reactivation programs that increase repeat business and customer lifetime value

• Partner with Customer Success and Operations teams to improve customer satisfaction and retention metrics

• Identify new market opportunities, customer segments, service offerings, and geographic expansion opportunities

• Support acquisition growth initiatives through customer transition planning and brand integration strategies

• Develop localized growth plans for individual markets while maintaining enterprise-wide marketing alignment

• Lead all performance marketing initiatives including digital advertising, SEO, AEO, paid search, social media advertising, email marketing, website optimization, and marketing automation

• Establish growth-focused KPIs and dashboards tied directly to revenue, customer acquisition, conversion rates, and profitability

• Oversee attribution modeling and marketing analytics to ensure investments are optimized for maximum business impact

• Build and lead a high-performing growth marketing team focused on measurable business outcomes

• Manage agency partners, technology vendors, and marketing investments to maximize performance and efficiency

• Serve as a strategic advisor to executive leadership on growth opportunities, customer trends, market dynamics, and revenue strategies

• Present growth performance, customer acquisition metrics, and revenue forecasts to executive leadership

• Align marketing initiatives with company growth objectives, acquisition strategy, and long-term business goals

• Develop and administer the rollout efforts for the new ESG service brand

• Lead the development and execution of the organization's brand strategy, ensuring a consistent and compelling brand identity across all channels and touchpoints

• Drive brand awareness, reputation, and engagement initiatives that strengthen both employee and customer experiences while supporting business growth and organizational objectives

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field

• 10+ years of marketing experience with a strong focus on consumer acquisition and revenue growth

• 5+ years leading marketing teams and growth initiatives

• Demonstrated success driving measurable B2C revenue growth

• Strong understanding of customer acquisition, conversion optimization, customer lifecycle marketing, and marketing analytics

• Proven track record of building, evolving, and managing successful brands in a complex organization or competitive market

• Demonstrated ability to translate business objectives into impactful brand initiatives that drive measurable results

Details

Compensation: $90,000–$110,000

Work model: Hybrid (1 remote day per week)

Office Location: West Bridgewater, MA