VP of Market Sales

Flowers Foods, Inc. (NYSE:FLO) is a leading producer of packaged bakery goods in the United States, with 2024 sales of $5.1 billion. We craft moments of joy through brands like Nature's Own, Wonder, Dave's Killer Bread, Canyon Bakehouse, and Tastykake. Our culture values Honesty & Integrity, Respect & Inclusion, Sustainability, Passion, and Humility.

Benefits

• Comprehensive health and medical benefits
• 401(k) Retirement savings plan
• Professional growth and leadership training
• Paid vacation, holidays, and parental leave

Benefits may vary depending on your work location.

Responsibilities

• Execute sales strategies based on guidance from VP of Regional Sales and VP of Division Sales
• Work cross-functionally with bakeries to address product quality, late deliveries, and other sales-impacting issues
• Partner with ASDs to execute local sales plans and pursue profitable new business to achieve period and annual goals
• Maintain close contact with VP of Regional Sales to align talent and sales plans with business needs and market demands
• Analyze reports from digital sales teams, distributor enablement, and revenue growth management using the Customer Product Profitability (CPP) dashboard to grow profitable sales
• Ensure ASDs focus daily on fundamentals: displays, customer relations, time schedules, callbacks, space, position, and distribution
• Assist ASDs in selling and general/IDP relationship efforts, providing industry standards and best practices
• Use digital products and the Go Spot Check (GSC) tool to monitor units, dollar sales, profit margin, and stale to drive business conversations
• Provide ASDs with guidance to achieve profit goals and compliance with policies (e.g., customer service, equipment, vehicle, warehouse, recruitment, retention, training, discipline, safety, record-keeping, EEO, and HR-related areas)
• Conduct weekly meetings with ASDs to discuss performance against perfect store execution
• Coach and mentor ASDs on using available information and presenting it professionally to align Flowers goals with customer/employee goals
• Interact with and visit key customer accounts to build rapport and increase selling opportunities
• Maintain contact with other Market Sales VPs and the Retail Team to share cross-regional successes and drive overall sales growth
• Ensure compliance with all company policies and procedures (e.g., EEO, Sexual Harassment, Sarbanes-Oxley, Safety, Mandatory Training)
• Perform other duties integral to the position, including using digital tools, dashboard reports, and adhering to work schedules and attendance policies
• Partner with Human Resources to develop succession plans, employee development, engagement, and retention

Requirements

• Bachelor’s degree in Sales or Business Administration preferred
• Relevant experience in general management or sales; previous experience as a Sales Consultant preferred

Pay

Salary Range: $105,000.00 to $115,000.00 depending on experience

This role oversees 2,005 customers, 12 ASDs, and 105 territories.