VP of Market Sales

Position Overview

FRESH. FORWARD. FLOWERS. Flowers Foods, Inc. (NYSE:FLO) is a leading producer of packaged bakery goods, dedicated to crafting moments of joy through its diverse range of products. The company fosters a culture that values Honesty & Integrity, Respect & Inclusion, Sustainability, Passion, and Humility.

Benefits

• Comprehensive health and medical benefits
• 401(k) Retirement savings plan
• Professional growth and leadership training
• Paid vacation, holidays, and parental leave

Position Responsibilities

• Execute local market-specific sales strategies based on guidance from Regional Sales VP and collaborate with the Retail sales team and Business Unit
• Work cross-functionally with bakeries to address product quality, delivery, and other issues impacting the sales department
• Partner with ASDs to implement local sales plans and pursue profitable new business to meet period and annual goals
• Maintain close contact with VP of Regional Sales and provide updates on performance results and competitor activity
• Analyze reports from digital sales teams, distributor enablement, revenue growth management, and utilize the Customer Product Profitability (CPP) dashboard to grow profitable sales
• Ensure ASDs adhere to company fundamentals such as displays, customer relations, time schedule, callbacks, space, and position, and distribution
• Assist ASDs in selling and managing relationships with IDPs, providing industry standards and best practices advice
• Use digital tools like the Go Spot Check (GSC) to monitor units and dollar sales, profit margin, and stale to drive business conversations with IDPs and customer accounts
• Provide ASDs with guidance, direction, and assistance to achieve profit goals and comply with all applicable policies and procedures
• Conduct weekly meetings with ASDs to discuss performance against perfect store execution
• Coach and mentor ASDs in understanding and using available information, including presenting information professionally to customers and employees to align with Flowers goals and customer/employee goals
• Interact with and visit key customer accounts to build rapport and increase selling opportunities
• Maintain close contact with other Market Sales VPs and Retail Team to stay informed on cross-regional activity and share key success stories
• Ensure compliance with all company policies and procedures (EEO, Sexual Harassment, Sarbanes – Oxley, Safety, Mandatory Training as assigned, etc.)
• Perform other duties deemed integral to the position, including using digital tools, dashboard reports, fulfilling work schedules, adhering to attendance policies, and other applicable operating rules, policies, and procedures
• Partners with the Human Resources Department to develop a succession plan, employee development, employee engagement, and retention

Qualifications

• Relevant experience in general management or sales
• Previous experience as Sales Consultant preferred
• Bachelor’s degree in Sales or Business Administration preferred

Salary Range

• $105,527 - $150,503

Application Information

Please submit your resume by July 15, 2026. Qualified candidates who successfully complete the pre-screening questions may be contacted for a telephone interview.

EEO Statement

Flowers Foods, Inc. is an Equal Opportunity Employer. We encourage all qualified candidates to apply, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, veteran status, disability status, or any other characteristic protected by state or federal law.