VP of Growth
The VP of Growth at Everyday Dose is responsible for owning the full revenue engine across acquisition, lifecycle, analytics, and growth creative. This role requires leadership and cross-functional ownership, including growing and leading a high-performing team focused on acquisition, creative strategy, analytics and forecasting, and conversion optimization.
Responsibilities
Grow and lead a high-performing team, focused on acquisition, creative strategy, analytics and forecasting, and conversion optimization.
Partner with Brand, CX, Product, Ops, and Finance to keep the company aligned.
Create a growth operating system: weekly sprints, ideation, creative cycles, and data reviews.
Present growth strategy and results to the Executive Team and Board.
Acquisition (Meta, TikTok, YouTube, Google): Own performance strategy, daily pacing, and channel allocation.
Own paid media budget of $60M+/year.
Develop a testing roadmap for creative, audiences, landing pages, and offers.
Build and manage a portfolio of evergreen winning ads.
Analytics & Forecasting: Build and maintain CAC/LTV models, scenario plans, and revenue forecasts.
Own Northbeam + platform attribution alignment.
Build dashboards that unify DTC + retail impact.
Conversion Rate Optimization: Oversee landing page testing, funnel optimization, and merchandising strategy.
Partner with Brand + Web to redesign and optimize PDPs and friction points.
Requirements
12+ years in DTC growth, 4+ years in a senior leadership role.
Proven track record scaling a business from $150M → $250M+
Deep fluency in creative performance: hooks, concepts, variations, fatigue patterns.
Experience leading teams across acquisition, lifecycle, analytics, and CRO.
Strong analytical skills and experience with Northbeam, GA4, or similar tools.
Ability to translate insights into action quickly.
High comfort operating in a founder-led, fast-paced environment.
Strong cross-functional communication skills.
High integrity, humility, managed ego.
Bonus
Experience with retail media (Roundel, Instacart, Amazon).
Experience working with large in-house content teams.
Prior experience scaling subscription businesses.
Who You Are
You love fast-paced environments and creative experimentation.
You’re analytical, creative, and decisive — in that order.
You see the whole funnel, not just ads.
You don’t rely on agencies to do the thinking for you.
You’re obsessed with lifetime value, not just CAC.
You’re a builder: systems, processes, dashboards, creative pipelines.
You thrive in partnership with brand and storytelling teams.
You’re energized by scale and complexity.
You want to join a rocket ship.
Benefits
Competitive base, bonus, and equity package.
Comprehensive health, vision, dental.
Unlimited PTOR.
Remote-friendly role.