VP of Growth

Overview

Branch is revolutionizing the $46B office products industry by delivering the best work experience through easy, affordable, and adaptable solutions. Our mission is to help people and teams feel their best at work, wherever they are.

About the Role

The VP of Growth Marketing will lead customer acquisition across all channels, including DTC, Amazon, Retail, Wholesale, and B2B. They will also pioneer new revenue streams and channels.

Responsibilities

• Own the growth strategy and roadmap across DTC, Amazon and Retail, while supporting wholesale and B2B with marketing and lead generation, along with accountability for revenue and marketing efficiency targets
• Lead budget allocation and channel mix decisions, balancing short-term efficiency on a program and channel level with long-term brand and growth investments
• Scale our B2B inbound marketing engine — paid and organic lead generation, funnel optimization, and tight partnership with sales to drive qualified pipeline
• Refine our attribution and measurement infrastructure to make confident scale decisions on both performance and brand channels
• Drive creative testing velocity — you'll oversee a program running dozens of experiments per quarter across concepts, formats, and messaging
• Pioneer new channels — TV, YouTube, OOH, LinkedIn, podcasts, direct mail — with disciplined test frameworks and clear incrementality standards
• Partner with finance on forecasting, planning, and contribution margin management — growth decisions here are P&L decisions
• Build, develop, and retain a high-performing growth team, setting clear goals and operating cadences
• Represent growth to leadership, the board, and cross-functional partners with crisp communication and sound judgment

Requirements

• 6-10+ years of growth marketing experience as both an IC and leader, with significant time at a high-growth DTC or ecommerce company or top-tier agency
• Hands-on performance marketing depth: you've managed seven-figure monthly budgets on Meta or Google, and you can still get in the weeds when needed
• Proven ability to build and run a growth team, with clear operating cadences, goal-setting rigor, and a track record of developing talent
• Strong analytical rigor: you think in systems, design experiments, and understand attribution and incrementality at a deep level
• Financial fluency: you understand contribution margin, MER, and more. You can partner with finance as a peer, not just a budget requestor
• Multi-channel experience beyond pure DTC, with exposure to Amazon, wholesale, retail, or B2B lead generation highly valued
• Creative intuition and process: you understand what makes performance creative work, but you can also push a creative team to iterate faster and smarter
• Cross-functional leadership: you influence without authority, build trust with sales, finance, product, and ops, and get things done across the organization
• Exceptional communication and presence: you can structure ambiguity, report crisply to executives, and present confidently to a board
• Self-awareness and learning: you know your gaps, seek feedback, and get better fast

Qualifications

• Experience at a bootstrapped or profitability-focused company
• Experience with furniture, consumer durables, or high-AOV considered purchases
• Experience building inbound lead generation programs
• Experience building MMM or incrementality infrastructure
• A passion for furniture, productivity, ergonomics and the built environment

Benefits

Remote (United States)